The Struggles Of Women s Equality - 803 Words

Historically, women had to fight for their rights to vote and the right to gain economic or personal independence like men. Women have been subjected to unequal treatment and discrimination regardless of their race, culture or socioeconomic status. From birth boys and girls, male and female are expected by society to play certain roles based on gender, religions and other beliefs. Gender stereotypes have enforced the difference between men and women, it labels women as weak, submissive, they should be taking care of the household etc. Hence, most women lose opportunities because they are perceived as vulnerable and unable to participate in certain activities. The struggles of women’s equality started in the 1800s where women in the United States wanted equal rights to vote and have equal job opportunity like men. It is not right for one gender to be superior over the other. Hence, women such as Susan B. Anthony who drafted The Declaration of Sentiments and Resolutions demanded equality for women to be educated and gain employment. Cady Stanton along with Susan Anthony formed the National Woman Suffrage Association, Lucy Stone and Henry Blackwell amongst others formed the American Women Suffrage Association demanding voting rights for women. The declaration of independence states that, â€Å"all men are created equal and has the right to life, liberty and the pursuit of happiness† (The Declaraton of Independence, 1776). With all the efforts made throughout the years congressShow MoreRelatedWomen s Struggle For Equality924 Words   |  4 PagesWomen in American society have endured numerous struggles to fight for equality thr oughout history. Today American women have come a long way by narrowing gender gaps and becoming successful in aspects of life that are prominently male dominated. Although American women are living a better life than they were years ago, they still deal with inequality when it comes to the workforce, income, politics, domestic duties, and sex. The reason women are not equal to men in these aspects of life are becauseRead MoreThe Struggle Of Women s Equality1692 Words   |  7 Pages‘Still a way to go for women to achieve equality’ Summary Women have had significant changes in their lives from the past to present in terms of employment as they are more and more being moved away from the household, being able to work like regular men today. Proportion of women in the total workforce is increasing and consequently they compete successfully for higher income jobs such as chief executives. They even have been moving into jobs that in the past were only allocated to men. While theseRead MoreAn Insight For Women s Struggle For Equality1298 Words   |  6 PagesAn Insight to Women’s Struggle for Equality: â€Å"Good Country People† In her short film, â€Å"Good Country People†, at PBS.org; Global Voices, Tanya Hamilton addresses the gender based bias toward women in the workplace. Hamilton uses the setting of her native born home in St. Catharine’s Parish, Spanish Town, Jamaica (The Reel Deal) to tell the story of a young woman, Blossom Edwards, forced to take over her uncle’s taxi business as the sole income for the family. Edwards encounters much adversityRead MoreWomen Struggle Facing Equality : Women s Health, Economics, And Education1165 Words   |  5 PagesIn patriarchal societies, women struggle facing equality to men. The gender gap in politics is growing and effecting women’s health, economics, and education. It is ridiculous to believe in 2015 the government is still debating whether or not women should have access to birth control. Women and single mothers make up a huge percentage for low income earners. Having to go to work, and provide for their children, if either th e women or children get sick, they have hardly enough money to support havingRead MoreDamned If I Don t : Women s Struggle For Gender Equality1586 Words   |  7 PagesCarrie Westfall Margaretmary Daley WGST 201 April 27, 2015 Damned if I Do, Damned if I Don’t: Women’s Struggle for Gender Equality Inequality between men and women has been occurring since the beginning of time. Over the years, activists for feminism have fought to close the gender gap that has put a setback on all aspects of a woman’s life. From marriage, to work, politics, and even parenting, sexism plays a key role in shaping the lives of those around it. Gender expectations are a cruelRead MoreThe Civil Rights Movement : African Americans And Native Americans1086 Words   |  5 Pagesa movement in which minorities fought for equality. Groups that previously had been discriminated against began to defend themselves with greater strength and success. The civil rights movement inspired African Americans, Native Americans, women, queers, and Latinos to fight for equality. Although each social group faced their own unique challenges during the civil rights movement, each group shared a common connection through their struggles for equality. Mutual support between African AmericansRead MoreWomen s Struggle For Equal Rights860 Words   |  4 Pagespre-Revolutionary France and America, Women had no political rights and were forced to rely on men. The women were destined to live a life of a house wife, she was only seen competent enough in society to raise and educate kids and take care of her household. In both countries, the revolution increased the population’s attention to political matters and made liberty and equality very important to the people. Unfortunately, Women did not claim any rights during this time, but the women of the French RevolutionRead MoreFeminism is simply a sociological theory, which states that men and women are equal. Feminism is900 Words   |  4 Pagestheory, which states that men and women are equal. Feminism is mainly concerned with giving rights to women by highlighting the numerous ways in which women have rendered to society. Feminist theorists believe in the social, political, and economic equality of genders and believe that each has his own rights as well as duties. They strive to give the oppressed women their full rights that are being taken every day. History of Feminism Feminism first started in the 1830’s as a basic sociological theoryRead MoreWomen s Education : An International Human Right Without Any Discrimination Based On Sex895 Words   |  4 PagesWomen`s education is an international human right without any discrimination based on sex or gender. It is necessary for identity social development and a means for a prosperous life. Constantly, the United Nations emphasized women`s education and set goals for its success with gender equality. Empowering women`s education is an essential element in growing societies that seek democracy and economic advancement. For the last decade, Palestinian women education had been the concern for several reasonsRead MoreFeminism : Women And Women908 Words   |  4 PagesFeminism Throughout history women have struggled to show their value juxtaposed to men. Women are often downgraded economically, politically and socially just because they are female’s. The struggle between women in the 1800s is similar to the struggle women have now. Equal rights for women are still being campaigned now as much as it was during the 1800s. The connotation of feminism has been created to be a negative word .Just like people believe women should be equal to men, many others

William Shakespeare s A Chance Essay - 1977 Words

Throughout history, few writers have been as revered as William Shakespeare. His poetry and plays have survived centuries, and the ideas within his texts have birthed entire genres. However, as time progressed beyond the 16th century, so did the English language. Many words have fallen out of use while the definitions of other words have changed altogether. Many individuals are often frustrated when attempting to interpret the riddles of Shakespearean wordplay. Often, readers will give up before having truly given the beauty of Shakespeare’s writings a chance. Fortunately, the miracles of modern technology—list the ones you will discuss between these dashes-- lend to students of Shakespeare the ability not only to grasp, interpret, and understand the written words, but this technology also gives new life in the mind’s eye, enabling students to more fully experience Shakespeare and the worlds he created without the trouble and expense of traveling to New York City or London and attending a production of the play. Biography of author: There is quite some mystery surrounding William Shakespeare. He was born April 1564, in Stratford-upon-Avon in the United Kingdom, He had an early childhood not unlike most other’s his age. Part of a large family, his father, John, was a glove maker and tradesman. Like many, financial woes racked his family. In his early childhood, he studied â€Å"classical education of Greek mythology, Roman comedy, ancient history, rhetoric, grammar, Latin andShow MoreRelatedWhat Are We Supposed To Know? 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But most predominant is the presence of Hamlet s obsession with philosophy of life, throughout the play Hamlet philosophy reviles his point of view love, loyalty, the importance of family and friends and last the pain that comesRead MoreEnglish Feature article on Shakespears Macbeth with reference to both play and Polanskis adaptation. Title: Windows changed through time.1199 Words   |  5 Pageschanged through time. A way to see the world through different eyes... In late 1606 or early 1607, The last of Shakespeare s four great tragedies was written. Macbeth has been said by many to be Shakespeare s darkest work, A Reflection through Shakespeare s mind giving us a window into Elizabethan ways of politics, Human violence and Human nature. Quiet relevantly Shakespeare would never have guessed that over 400 years later the basic morals and characteristics that were used to shapeRead MoreThe Main Beneficiary In Shakespeare’S Will Was Susanna,1256 Words   |  6 Pagesstrained father-daughter relationships. From this it is easy to gather that Shakespeare adored Susanna and loved her dearly. Had he not adored her, she more than likely would not have been mentioned in his will as often as she was and he would not have written plays based on her. William Shakespeare is credited with writing several plays throughout his lifetime. Some are certainly more well known than others. Shakespeare wrote comedies such as Tempest, Twelfth Night, and Midsummer Night’s Dream.Read MoreAnalysis Of Sax s Film Othello 1457 Words   |  6 PagesGeoffrey Sax s advanced retelling of William Shakespeare s Othello can control Shakespeare s unique ideas in spite of the time period and connection in which both writings happen, while investigating the all inclusive topics of prejudice, misogyny and force. Shakespeare s play reflects conventional Elizabethan connections and qualities in its investigation of such ideas amidst a catastrophe impelled on by misleading and desirously (Aebischer 12). On the other hand, Geoffrey Sax s 2001 representationRead MoreWilliam ShakespeareS Utilization Of Dialect Still Moves1664 Words   |  7 PagesWilliam Shakespeare s utilization of dialect still moves gatherings of people today, after 400 years. Four centuries of world-history, flooding with life, love, disaster, and misfortune, have breathed easy set the last accentuation stamp on Shakespeare s work. Researchers have concent rated his legacy, looking for a comprehension of why despite everything we give it a second thought, and, how it s conceivable that the plays have been performed in practically every dialect. Aside from his conspicuousRead MoreThe Development And Popularity Of The Elizabethan Theatre1289 Words   |  6 PagesI. Introduction Hook: What type of entertainment could have been available in the Elizabethan era without actors or tv? A. Elizabethan Era 1. Forms of Entertainment Elizabethan entertainment was very important to the people, as it gave them a chance to take a break form their hard lives. a. â€Å"Court entertainment was regular, often nightly occurrence combined with feasts, jousts, and banquets often occompainies by music and dancing. 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Shakespeare put virtually indescribable feelings into beautiful words that fit the specific form of the sonnet. He wrote 154 sonnets; all of which discuss some stage or feature of love. Love was the common theme during the time Shakespeare was writing. However, Shakespeare wrote about it in such a way that captivated

Hospitality and Hotel Management

Questions: Task 1:1.Identify the various social media methods utilized by the hotels we visited in week 2. 2.What are the different market segments they are communicating with via social media? 3.How do they engage with their customers via social media? 4.How do they handle both positive and negative feedback on social media? 5.If they are part of a larger chain, how does what they do fit in with the brand as a whole? Task 2:1.How are positive reviews handled? 2.How are negative reviews handled? 3.Identify a competitor property and compare to any of The Library Hotel Collection 4.properties. Do they handle their TripAdvisor reviews similarly or are they different? Answers: Task 1: 1. Various social media methods utilized by the hotels Casablanca Hotel NYC utilizing Gooogle+, Twitter, Facebook, Youtube, Pinterest and Instagram to connect with customers for the communication and to influence customers and to get in touch with them by uploading their services, photos, and receive feedback from customers (Casablancahotel.com). Double tree by Hilton Chelsea is also using social media like Facebook, Twitter and Instagram for their social communication with customers (Doubletree.hilton.com). 2. Different market segments Casablanca Hotel and Double tree using social media for targeting luxury customers, corporate customers and business travelers as their customer (Erdomu, rem and Mesut p-1356). As both the hotels are offering high priced room with luxury, their main segment is a luxury customer. 3. Engagement with their customers via social media Both the hotels are trying to engage their customers through social media by offering their on-season and off-season offer to their customers and various photos and update on their hotels. They keep their accounts updated with their offerings and discounts for their regular and new customers as well (Erdomu, rem and Mesut p-1356). 4. Handling both positive and negative feedback Casablanca Hotel NYC and Double tree by Hilton deals with hundreds of customer every week. Maximum of customers give positive feedback for the services they provide, and few gives negative feedbacks also. Positive feedback motivates hotel to deliver more to the customers, and they receive positive feedback as motivation. Negative feedback helps to improve their services in future. They accept both feedbacks positively and deliver best out of that. 5. Do they fit to brand in large chain Casablanca and Double tree hotels are working in the very limited area around New York destination. But if they become a part of a larger chain, they can maintain the brand name with their services and stay in hotels. But initially, they may face some problem because they don't have the experience of different nations and the taste and preferences for the new destination. Task 2: 1. Handling positive feedback The four New York library hotel collection properties on Tripadvisor are the Library Hotel at Brayant Park, Casablanca Hotel Timesquare, Hotel Giraffe Maddison square and Hotel Elysee at Central Park. They handle their positive feedback as compliment and try to implement the positive feedback for improvement. These four hotel deals with different types of guest like business travelers, families, newly married couple and random travelers (Torres, et al., p -225) They concentrate over the entire customer and share all their positive feedback by all the four hotels to implement the positive feedback so as to give more comfortable stay to the regular and new customers. 2. Handling negative feedback The library hotel collection gets negative feedback also. For example during 2003-04 the difference between two hotels among this four were on different level; hotel Giraffe was at 3rd in rank by tripadvisor and one was at 56th. The library hotel collection called all the general managers, managing directors and leader of hotels and planned to consider all the negative comment for the improvement (Torres, et al., p-225). The four hotels managed negative feedback by applying the positive comments of one hotel for the improvement of another hotel. They recorded all the magic and special moments that gave satisfaction to guests and tried to implement that in all the hotels so that all the four properties of library collection can maintain same standard to avoid negative feedback. They implemented positive comments of Hotel Giraffe in Hotel Elysee for the improvement and brought all the company in same level. These four library collection properties provide best service with respect to c ustomer satisfaction among all other Hotels in NewYork city. 3. Competition from hotel Gresham Palace Hotel Giraffe in Maddison Square is one of the properties of the hotel library collection and having very high customer reputation on their infrastructure and services. Hotel Giraffe is 3rd in rank out of 331 hotels in NewYork city and getting competition from Hotel Gresham Palace, which is second in rank. Gresham Palace is offering top amenities and better location. Hotel Gresham Palace is neo classic palace situated in Hungary. Both the hotels are in neck to neck competition serving the luxury to business travelers and corporate customers. Following is the comparison between the services they are offering. Hotel Giraffe Four season hotel Gresham Palace Dream of love- romance package Business centre Complimentary continental breakfast Currency exchange office Wine and cheese reception Age-appropriate childrens amenities Stay longer save more offers Fitness facilities and spa Health club passes Early morning coffee service in the lobby Table 1: service comparison (Sources: created by Author) 4. Competitors feedback handling Four Season Hotel Gresham Palace also uses social media like TripAdvisor to get the review from the customers. In the hotel industry, almost every hotel follows same technique to handle the review from their customers (Ruizalba et al. p-11). Four seasons hotel Gresham Palace also takes positive feedback as a compliment to welcome customers again. And negative feedback is a scope for development to overcome the short coming of hotel reputation. The Library Hotel collection provides best customer feedback by mailing them or by making a call for the comfortable stay next time. Hotel service is always customer based, and they treat them as ultimate representative (Tripadvisor.co.uk). References Doubletree By Hilton - Find Hotel Rooms".Doubletree.hilton.com. N.p., 2016. Web. 28 Mar. 2016. Erdomu, rem Eren, and Mesut Cicek. "The impact of social media marketing on brand loyalty."Procedia-Social and Behavioral Sciences58 (2012): 1353-1360. Ruizalba, Jos L., et al. "Internal market orientation: An empirical research in hotel sector."International Journal of Hospitality Management38 (2014): 11-19. The Casablanca Hotel Times Square - OFFICIAL SITE - Best Luxury Boutique Hotel New York".Casablancahotel.com. N.p., 2016. Web. 28 Mar. 2016. Torres, Edwin N., et al. "The Use of Consumer-Generated Feedback in the Hotel Industry: Current Practices and Their Effects on Quality."International Journal of Hospitality Tourism Administration16.3 (2015): 224-250. Tripadvisor: Read Reviews, Compare Prices Book".Tripadvisor.co.uk. N.p., 2016. Web. 28 Mar. 2016.

Marketing Plan for Water Sensitive Nail Polish

Introduction Following a detailed market research on customer behavior and consumption dynamics of nail polish, we have identified the need to provide customers with a unique brand of nail polish that can easily be removed using water.Advertising We will write a custom report sample on Marketing Plan for Water Sensitive Nail Polish specifically for you for only $16.05 $11/page Learn More Through surveys and interviews, many users of nail polish products expressed concern about the additional costs that were incurred on nail polish removers. Some of them are sold at higher prices than the polish itself. This paper presents a marketing plan for a new nail polish that will save consumers unnecessary removal costs. Company Overview Founded in 1981 by Essie Weingarten, the original idea was to create an all-in-one fun and classic nail polish brand based on color differentiation. The founder filled a market niche that other brands had not identified. The Essie brand was sold to L’Orà ©al in 2010. The change of ownership made the brand penetrate into markets that were reachable by more customers including Target and Walgreens that employed masterpiece display methods for Essie products. L’Oreal has expanded worldwide taking the products to the international arena, a situation that made a great effect on the nail polish industry. This year, the Essie Company is planning to launch a brand new nail polish to reach low middle-class consumers who have been segregated by existing brands. The research reveals that venturing into this market will help increase the economies of scale besides promoting brand awareness among low-income earners. The new product will help consumers save a substantial amount of money on nail polish removers. Following its merger with L’Orà ©al in 2010, the Essie Company expanded significantly, reaching international markets. Currently, the company has over 90 outlets and 250,000 salons globally.A dvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Industry Analysis Nail polish industry seeks to create good looks, especially amongst women, in terms of colors that match with factors such as moods, outfit, and season among other girly preferences. The industry has been booming gradually over the past three decades with many players flocking the industry with unique brands and marketing strategies. Numerous market surveys have shown that consumption of nail polish has increased since 2012 with brands intensifying marketing campaign using new advertisement technologies such as the internet. Statistically, 35% of the nail polish users consume over 27 bottles of nail polish annually. This state of affairs can be attributed to the rapid changes in modern fashion. Consumers of almost at status ranging from celebrities to young girls use nail polish. Essie group is among the leading brands as it continues to revolutionize the industry with innovative product development. The brand has reached diversified markets through Target and Walgreens stores; hence, competing favorably with other brands such as the OPI, Revlon, and Sally Hansen. Collecting Information and Forecasting Demand The Essie Company collects information regarding market dynamics and consumption trends in a bid make informed decisions prior to the launching of new products. This part presents the information collected in 2014 as the company focuses on the demand behavior of the new nail polish. The 2014 report on the nails industry statistics depicted a fast booming sector with expenditures on nail polish climbing from $8.28 in 2013 to 8.54 billion in 2014. Experts liken this growth to the tattoo industry by claiming that nail care is a form of self-expression (Redding, 2014). The products themselves were the sole drivers of the above-mentioned growth. Notably, Gel polish was shown to have revolutionized the nail industry.Advertising We will write a custom report sample on Marketing Plan for Water Sensitive Nail Polish specifically for you for only $16.05 $11/page Learn More Through intensive market research, especially on the technology involved in the nail polish industry, it has been revealed that customers wish for a beauty product that takes less than 10 minutes in removal. The social media was deemed powerful in increasing brand awareness for numerous beauty firms including Essie and L’Oreal through viral sharing of the artistic nail work. Most recently, Essie offered a nail polish contest, taking the nail art to the social media and streets. In fact, nail art forms one among the five most tagged and shared pictures on Pinterest and Instagram (Redding, 2014). Market growth was recorded among women aged between 26 and 35 years with girls between 16 and 25 years-old coming second in nail polish usage. The report reveals that the growth has been i mmensely contributed by the youths who are highly associated with the social media. In this regard, Essie brand aims to concentrate on this group through maintain a consistent online presence. Recently, there have been sponsored Twitter accounts popping up in every user’s account. This strategy intensified advertising campaigns for the cosmetic companies. Constant research on the behaviors of the online community is essential as it provides an insight into the advertisers’ choice of the medium and methodology. Identifying Market Segments and Targets The analysis of consumer behavior is a vital concept particularly in creating demand and moving a new product. It involves studying the prevailing demographics, psychographics, and consumer behaviors in the target market. This analysis contributes significantly to the successful entry of a new product. The Essie brand enterprise conducts occasional consumer analysis to ensure sustainable and consistent sales output. The new product targets women aged between 16 and 34 years. This age bracket comprises the main consumers of cosmetic products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Essie targets a particular class of consumer’s who welcome the idea of removing nail polish with affordable materials such as water. Moreover, the Nail polish will be available for all consumers including users in fashion, TV, and movie shows who are important advertisers of the company’s products. Essie does rigorous market surveys through many avenues such as the social media forums, its interactive websites, and mass media shows to learn customer behaviors and monitor changes in consumption trends. This strategy helps in aligning product design and development to match the consumer needs. Through demographic analysis, the company has moved its other products successfully through its dedicated stores and outlets in 65 countries. The new product comes in diversified colors. The company acknowledges its customers’ different color preferences including the queen of England’s preference, ‘Ballet Slippers’. This fact explains the significance th at Essie attaches to its customer analysis. In addition, the Essie brand is recognized for its iconic shades that marry with the different countries in which its products revolve. The brand boasts of an unshakable reputation for its classic colors. In this regard, moving the new cost-effective product is optimistically a walkover. Creating Demand Brand creation is a significant aspect of any business. The Essie Company boats of a globally renowned brand name. However, the company intends to incorporate a robust brand campaign throughout its markets to stimulate the demand for the product. Advertising is a brand campaign and marketing strategy that has been in use for many years. It uses mainstream media including TV shows, in between news, billboards, and web-based internet advertising among others (Panzone Tiffin, 2012). The Essie Company has learned from the past that it has failed in advertising. However, the company is committed to allocating funds for promotions and advertisin g. The brand is eyeing emerging teen celebrities in the music and movie industries including Arian Grande, Charlie XCX, and Justin Bieber among others. This strategy has worked successfully for other brands including Sally Hansen brand. The innovative brand will also be advertised in superior magazines such as the Forbes and Glamour among others to seek more reputation and customer base. Blogging is also an important method of advertising that has been used extensively by many businesses (Tang, 2014). The Essie Cosmetics Ltd aims at establishing partnerships with experienced beauty bloggers to increase online presence as it targets the online community. Internet technology has played a crucial role in creating advertisement forums, especially in the last 5 to 10 years. Many users deem the strategy a powerful marketing tool in the twenty-first century. Blogging will help Essie to gain more customers that are loyal. A research that was conducted by Redding (2014) showed that the onlin e community respects beauty bloggers as products featured in blogs paint a lasting image in the consumer’s mind. Establishing collaborations with respected bloggers can propel Essie towards the creation of demands from non-interested clients. It can also create positive perceptions of potential customers thereby adding up to the existing customer base. Setting Product Strategy The company’s innovative product will be hit the market with a broad range of colors that will offer a variety of choices to consumers. The Essie Cosmetics Ltd is renowned for the creation of products that match different moods and fashion outfits at reasonable prices. The new product is designed for the diverse consumer demographics with both luxury and affordable products coming in already recognized colors worldwide. In the past five years, fashion has changed rigorously, especially with innovative beauty technology including magnetic enhanced nail polish introduced by Essie and the most recen t shade shifter launched by ORLY, which changes color with different environments and temperatures (Redding, 2014). With the new product being highly affordable, the company projects increased profitability in the near future. The industry is currently booming with brands coming up with tech-savvy products that seek to attain a competitive edge over each other. The growth potential of the industry remains steady and promising. In fact, the use nail polish has been in existence for numerous centuries with products getting better with each unique innovation Developing Pricing Strategies and Programs Marketing mix entails four strategic marketing practices that a new product goes through to reach target markets successfully. The 4Ps include product, price, place, and promotion (Panzone Tiffin, 2012). The water-resistant nail polish will enter the market in over 250 colors. The price for the nail polish will be differentiated based on the class of the targeted consumers and market segm ents. For the low-income earners, the nail polish will retail at $4 while for the upper-class consumers, it will retail at $8. The difference in price will be guided by the benefit that the upper and middle-class segment will enjoy, which will not be available for the other classes of consumers. Place refers to the geographical areas where consumers can obtain the product (Tang, 2014). The water resistant nail polish will be available in many beauty stores worldwide. The leading outlets in New York including Target and Walgreens will sell the new product. It will also reach worldwide markets in a period not exceeding twelve months through shipping that commences in a month’s time. Designing and Managing Integrated Marketing Channels (Distribution) The Essie Cosmetics Ltd wishes to use the established L’Orà ©al’s platform to attain robust and irreversible market entry and growth. In fact, the company expanded more than just a salon brand with the help of Lâ€⠄¢Oreal. The new product will reach more people in diverse and extensive markets including stores and cities worldwide. In addition, the new products will be available in both Target and Walgreens stores, which have recently become the main outlet stores for Essie’s products. In less than six months, the new product is expected to be available in 250,000 stores in 60 countries around the world. Essie uses a variety of distribution channels including warehousing and supply to retail outlets. International distribution is done through shipping to the different whole sellers and leading stores in the countries where Essie is represented. In fact, through L’Orà ©al, the Essie Cosmetics Ltd sells more than 50 products every second. With this apt marketing campaign, the company is highly optimistic that the new nail product will make a huge impact on nail polish markets globally. Through its diverse iconic ambassadors such as Beyoncà © Knowles and Jenifer Lopez among many others, L’Orà ©al moves beauty products rapidly given the celebrity perspective created worldwide. Designing and Managing Integrated Marketing Communications Through the help of L’Orà ©al, the Essie Cosmetics Ltd will employ apt marketing programs and promotion campaigns with a view of creating sustainable demand for the new product. Together with the reputable brand name, the promotional efforts will yield desirable results. The proactive programs will include the creation of integrated and interactive online presence including Pinterest, Facebook, Twitter, and Instagram (Tang, 2014). The Essie Company acknowledges the significance of social media platforms in the contemporary business world. Among the many functions it executes, social media marketing provides an interactive communication and diverse views and feedback from the consumers regarding tastes, preferences, satisfactions, recommendations, and expectations of the products (Redding, 2014). The information gathered from the clients is vital as manufacturers focus on adjusting product aspects to suit their tastes. Managing the Marketing Effort Marketing Objectives and Goals The introduction of the new water sensitive nail polish is in line with the company’s strategic objectives to increase brand awareness, reach a wider customer base, command brand loyalty through affordable beauty, scale up profitability, and satisfy a neglected market niche. Financial Objectives To increase Essie’s profit margin by 4% in 18 months To penetrate the low-income earners’ market with the new product with a view to increasing the brand’s sales by approximately 20% in 18 months Marketing Objectives To increase brand awareness particularly through e-transformation including social media, e-commerce, and blogging To compete favorably with the O.P.I brand in Fashion shows and movies To create demand for the new product through affordable pricing Competitor Analysis The main dir ect competitors of the Essie Company include the O.P.I Nail Lacquers and Sally Hansen. The former is the leading premium nail polish brand that is highly recognized for its divergent collections differentiated in terms of countries, fashion trends, TV shows, and movies. Through collaboration with the movie and fashion shows, the brand has established itself in high grounds that others have not reached for many years. The brand employs unique selling and marketing strategies. For instance, salons can only purchase O.P.I products through the company’s website. In addition, the brand is renowned for demand creation and desire. Sally Hansen is a specialized all-in-one beauty brand whose business centers on nail therapy. They combine nail polish with the tools for manicure and pedicure. This combination gives the brand a competitive advantage over others such as Essie that sell nail polish only. The Sally Hansen Company manufactures and distributes cosmetics such as topcoats and m anicure gels among others. This brand competes closely with Essie’s Insta-Dri that sells in drugstores where the new Essie product is expected to enter just like the other products of the company. Sally and Hansen have colonized many towns that Essie has not reached. This situation has made the brand a stronger competitor for Essie. In addition, the brand enjoys an extensive customer loyalty since its product movement is not hindered by demographic factors. Research indicates that customers of diverse ages, races, income levels, and different preferences accept Essie’s products. SWOT Analysis SWOT analysis is a summary of an organization’s strengths, weaknesses, opportunities, and threats in relation to its micro and macro-environments (Panzone Tiffin, 2012). Strengths Customer loyalty. Essie brands boasts of a strong reputation that has created a strong customer loyalty for its products for many years. This competitive advantage will contribute to the success ful penetration of the new nail polish into the market. Reasonable price: All products of the Essie Cosmetics Limited are sold at friendly prices. Its affordable pricing strategy has proved successful in product selling and distribution. Numerous avenues for customer buying. Essie products can be purchase online and in the many stores in different countries around the world. Diversity of colors that their customers have treasured. Essie’s products come in more than 250 colors. Diverse consumers and distributors. Essie products are sold to both retailers and whole sellers. In addition, the outlets are highly differentiated to serve the different markets dynamics. Some of the high-end outlets include the Target and Walgreens. Weaknesses Less vibrant advertising strategies (Redding, 2014). The Essie Cosmetics Ltd lags behind in advertising its products as opposed to its close competitors. For instance, the O.P.I Company uses movies and TV shows to advertise its products. It wa s not until most recently that L’Oreal started integrating Essie products in its known advertising campaigns including the use of iconic brand ambassadors. Essie products are available almost in every beauty shop. This situation makes it appear like a cheap brand (Redding, 2014). The product will come in already many existing colors that are well known by the consumers. Therefore, recognizing it as a new product will not be at a glance. This limitation can slow the product’s movement; hence, slowing the sales. Opportunities Essie’s new product can command a bigger market if it comes with various tools and Gel kits. The brand has other market gaps to fill such as introducing nail polish brands such as nail pencils, nail tape, and nail therapy among other trendy innovations. Through collaborations and mergers such as movie shows, fashion shows, and TV shows, the brand can achieve higher targets. Threats The biggest threat for the new product is the competiti on presented by other established and vibrant brands. People can perceive the new product removable by water as a low quality product. Missing out significant market trends such as nailing pens and manicures puts the brand in a low profile as far as brand awareness is concerned. Customer Service The Essie Cosmetics Ltd offers personalized services to its customers (Tang, 2014). It has agents in all stores worldwide including Target and Walgreens whereby they assist customers in choosing their preferences from the displays. They also perform demonstrations on the application of the nail polish products. The agents are highly trained in product handling and use. As a result, they provide professional services to the esteemed customers. In addition, the Essie brand has recently acknowledged the increasing importance of online customer support that is cheap, instant, and effective. With the changing purchasing and consumption behavior and increasing importance of interactive marketing strategies, the brand intends to increase its online presence through assigning tech-savvy agents to represent the company’s interests in the web. In a campaign to launch the new promising product, the Essie Cosmetics Ltd will allocate a substantial budget that will hasten the product recognition through both direct and virtual customer supports (Tang, 2014). Expense Forecast To achieve the aforementioned marketing strategy, Essie brand has allocated $500,000. The following table extrapolates the usage of the funds in a bid to achieve a successful product launch and support promotion and distribution. A great portion of the allocation will be spent on product distribution and placement both locally and overseas. The rest of the money will cater for product promotion, advertising, and increasing online presence as well as customer support (Redding, 2014). The firm also intends to open a YouTube channel where customers and the public can access press releases, new product infor mation, and demos. It will also provide a platform for customers to share their videos with the company (Tang, 2014). Together with other strategies, there is an expected creation of more demand and strengthening of the renowned brand name for Essie. The firm’s new product will boast of the established and working marketing avenues that include more than 250 stores available in 60 countries. Activity Allocated amount ($) (p.a.) Overseas Distribution 250,000 Local Distribution 125,000 Blogger Advertising 25,000 TV shows Advertising 50,000 Online Presence 25,000 Customer Support 25,000 Market Forecast The company’s management is aware of emerging economies, especially in China and Vietnam. Plans are underway to establish stores in those markets to offer both luxury and affordable products. Given the rising class of wealthy men in these markets catapulted by the growing markets, any firm can benefit significantly in the near future. Critical Issues The n ew product is not likely to pick as speculated in the first and second quarter; hence, the firm can incur costs during the sluggish period (Panzone Tiffin, 2012). The revenue obtained from other products will be used to support the sluggish period. This situation will most likely shrink the company’s profit margin. However, the firm’s potential of rapid sales for the new product is optimistically high, as other products have surpassed the management’s expectation in the past with quick recognition and acceptance by the consumers. Conclusion The purpose of this marketing plan is to exhibit the organization’s marketing strategies and product placement in the market. From the aforementioned, the report has revealed that the firm will employ robust strategies besides embracing e-transformation in the modern day business practice. The company has a strong brand name and customer loyalty all over the world. This situation gives the enterprise a competitive adv antage over the rivals. It has shown how the allocated funds will be used in distribution and promotion of the brand new one of its water resistant nail polish. Reference List Kast, C., Lavinthal, A., Ruderman, Z., Fields, J. (2014). Beauty Watch. People, 81(25), 79-86. Panzone, L., Tiffin, R. (2012). The Impact of Price Promotions on Producer Strategies in Markets with Large Product Heterogeneity. Agribusiness, 28(4), 421-439. Redding, M. (2014). Nail Consumers Demand Newness. Beauty Packaging, 19(1), 58-65. Tang, W. (2014). Nail Tech. Flare, 36(7), 50. This report on Marketing Plan for Water Sensitive Nail Polish was written and submitted by user Camryn Campos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Make a Book in 5 Ultra-Simple Steps

How to Make a Book in 5 Ultra-Simple Steps How to Make a Book: Binding a Hardback in 5 Simple Steps When we talk about how to make a book in 2018, we often talk about exporting files to Kindles and other ebook readers. But what about the old-fashioned art of making a book by hand? Some say that bookbinding is a dying art - but we reckon it’s due for a comeback.In this post, we’ll show you how to make a beautiful book. Not just any blank tome but a beautiful novel, memoir, or non-fiction book - formatted to a professional standard, and bound in a hardback cover. And the best part is that it should cost you no more than fifteen or twenty dollars! Want to know how to hand-make a hardback book? Look no further! So if you’ve written a piece of fiction or non-fiction and you want to know how to make a copy that you can gift to someone special (or have as a keepsake), simply follow all the steps below. Or if you’re looking to create a blank notebook, feel free to jump straight to step three.You will learn how to:Format your book to a professional standard (for free)Print your book into signaturesAssemble the signatures into bound foliosCreate a hardcoverCombine the elementsWhat you will needAnd there you have it! A beautiful work of art that will take pride of place on your bookshelf - and you made it all by yourself. Congratulations!If you have any questions about making a book or using Reedsy’s formatting tool, drop us a comment in the box below.

The History of Income Tax in the U.S.

The History of Income Tax in the U.S. Every year, people in the United States frantically race to get their taxes done by mid-April. While shuffling papers, filling out forms, and calculating numbers, have you ever stopped to wonder where and how the concept of income taxes originated? The idea of a personal income tax is a modern invention, with the first, permanent U.S. income tax law in October 1913. However, the general concept of taxation is an age-old idea that has long shaped history. Ancient Times The first, known, written record of taxes dates back to ancient Egypt. At that time, taxes were not given in the form of money, but rather as items such as grain, livestock, or oils. Taxes were such an important part of ancient Egyptian life that many of the surviving hieroglyphic tablets are about taxes. Although many of these tablets are records of how much people paid, some describe people complaining about their high taxes. And no wonder people complained! The taxes were often so high, that at least on one surviving hieroglyphic tablet, tax collectors are depicted punishing peasants for not having paid their taxes on time. Egyptians were not the only ancient people to hate tax collectors. Ancient Sumerians had a proverb, You can have a lord, you can have a king, but the man to fear is the tax collector! Resistance to Taxation Nearly as old as the history of taxes - and the hatred of tax collectors - is resistance to unfair taxes. For instance, when Queen Boadicea of the British Isles decided to defy the Romans in 60 CE, it was in large part because of the brutal taxation policy placed upon her people. The Romans, in an attempt to subdue Queen Boadicea, publicly flogged the queen and raped her two daughters. To the great surprise of the Romans, Queen Boadicea was anything but subdued by this treatment. She retaliated by leading her people in an all-out, bloody revolt, eventually killing approximately 70,000 Romans. A much less gory example of resistance to taxes is the story of Lady Godiva. Although many may remember that in the legend, Lady Godiva of the 11th century rode through the town of Coventry naked, most probably do not remember that she did so to protest her husbands harsh taxes on the people. Perhaps the most famous historical incident that relates to the resistance to taxes was the Boston Tea Party in Colonial America. In 1773, a group of colonists, dressed as Native Americans, boarded three English ships moored in Boston Harbor. These colonists then spent hours smashing the ships cargo, wooden chests filled with tea and then throwing the damaged boxes over the side of the ships. American colonists had been heavily taxed for over a decade with such legislation from Great Britain as the Stamp Act of 1765 (which added taxes to newspapers, permits, playing cards, and legal documents) and the Townsend Act of 1767 (which added taxes to paper, paint, and tea). The colonists threw the tea over the side of the ships to protest what they saw as the very unfair practice of taxation without representation. Taxation, one might argue, was one of the major injustices that led directly to the American War for Independence. Thus, the leaders of the newly created United States had to be very careful as to how and exactly what they taxed. Alexander Hamilton, the new U.S. Secretary of the Treasury, needed to find a way to collect money to lower the national debt, created by the American Revolution. In 1791, Hamilton, balancing the need of the federal government to collect money and the sensitivity of the American people, decided to create a sin tax, a tax placed on an item society feels is a vice. The item chosen for the tax was distilled spirits. Unfortunately, the tax was seen as unfair by those on the frontier who distilled more alcohol, especially whiskey, than their eastern counterparts. Along the frontier, isolated protests eventually led to an armed revolt, known as the Whiskey Rebellion. Revenue for War Alexander Hamilton was not the first man in history with the dilemma of how to raise money to pay for a war. The need for a government to be able to pay for troops and supplies in wartime had been a major reason for ancient Egyptians, Romans, medieval kings, and governments around the world to increase taxes or to create new ones. Although these governments had often been creative in their new taxes, the concept of an income tax had to wait for the modern era. Income taxes (requiring individuals to pay a percentage of their income to the government, often on a graduated scale) required the ability to retain extremely detailed records. Throughout most of history, keeping track of individual records would have been a logistical impossibility. Thus, the implementation of an income tax was not found until 1799 in Great Britain. The new tax, viewed as a temporary one, was needed to help the British raise money to fight the French forces led by Napoleon. The U.S. government faced a similar dilemma during the War of 1812. Based on the British model, the U.S. government considered raising money for the war through an income tax. However, the war ended before the income tax was officially enacted. The idea of creating an income tax resurfaced during the American Civil War. Again considered a temporary tax to raise money for a war, Congress passed the Revenue Act of 1861 which instituted an income tax. However, there were so many problems with the details of the income tax law that income taxes were not collected until the law was revised the following year in the Tax Act of 1862. In addition to adding taxes on feathers, gunpowder, billiard tables, and leather, the Tax Act of 1862 specified that the income tax would require those that earned up to $10,000 to pay the government three percent of their income while those that made over $10,000 would pay five percent. Also notable was the inclusion of a $600 standard deductible. The income tax law was amended several times over the next few years and eventually fully repealed in 1872. Beginnings of a Permanent Income Tax In the 1890s, the U.S. federal government was beginning to rethink its general taxation plan. Historically, most of its revenue had been from taxing imported and exported goods as well as taxes on the sale of specific products. Realizing that these taxes were increasingly bearing on only a select portion of the population, mostly the less affluent, the U.S. federal government began looking for a more even way to distribute the tax burden. Thinking that a  graduated-scale  income tax placed upon all citizens of the United States would be a fair way to collect taxes, the federal government attempted to enact a country-wide income tax in 1894. However, because at that time all federal taxes had to be based on state population, the income tax law was found unconstitutional by the U.S. Supreme Court in 1895. To create a  permanent income tax, the Constitution of the United States needed to be changed. In 1913, the 16th Amendment to the Constitution was ratified. This amendment eliminated the need to base federal taxes on state population by stating: The Congress shall have  the power  to lay and collect taxes on incomes, from whatever source derived, without apportionment among the several States, and without regard to any census or enumeration. In October of 1913, the same year the 16th Amendment was ratified, the federal government enacted its first permanent income tax law. Also in 1913, the  first Form 1040  was created. Today, the IRS collects more than $1.2 billion in taxes and processes more than 133 million returns annually.

Early literacy Article Example | Topics and Well Written Essays - 750 words

Early literacy - Article Example 2), and the top of these other things is an orderly household. b. In-depth critical analysis Whalen has discussed a report in support of his arguments and tried to convey to the reader why he thinks that an orderly house assists in the development of early reading skills in young children. She mentions a study by researchers at Columbia University’s Teachers College and Ohio State University, which says that parents can help their children to read by doing much more than just providing them with books. They can provide them with a well-managed and orderly household in order to assist them in reading. This research was done on 455 kindergarten and first-grade twins. It was concluded that â€Å"mothers who are above-average readers are also those who are more likely to keep a tidy home and to implement daily household routines†, and these mothers are better teachers for their children. The subject matter of the article very well goes with the title the author has suggeste d and has good scholastic importance. The problem can be well understood by an average reader and the research is not limited to the author’s own aptitudes and ideas. However, the author has not been able to provide enough evidence to support his claim and has only discussed one study. The article lacks proof and sound arguments and the reader is not convinced as to how an orderly home can help a child in developing reading skills. It would have been better if Whalen had discussed multiple researches to back up her claim. It is only the last paragraph that is convincing enough for the reader because it discusses the important role of book reading in the development of reading skills. 2. Review of the Literature/ Comparison with other Researches We cannot deny the significance of an orderly home in the early literacy skills. We are just arguing that Whalen did not provide much evidence. To back up the article’s argument, we compared it with some other writings provided by profound scholars. Lee and Croninger (1994) assert in their writing that â€Å"variations in the home environments of poor and middle-income children affect their literacy development, which leads to substantial differences in reading ability and behavior† (p.286). Now, this research more clearly describes what the main causes of inequity of home environments of children are and how their literacy gets affected by the disorderliness of their homes. Other researchers like Morrow and Weinstein, and Rasinski and Fredericks (as cited in U.S. Department of Education, 2011) affirm that a literate home environment is vital if the aim of the parents is to enable their children develop literacy skills. A literate home environment is a complement of the school. According to the article, a literate home environment does not mean that the parents should be able to read and write in English; instead, it means that they must be able to provide their children with a lot of reading materi al and a good study location inside the house. This article supports Whalen’s arguments in his last paragraph, that parents must support their children’s reading abilities through provision of books, anywhere and anytime. Connor (2007) conducted a study regarding the influence of school and home environments upon the literacy skills of children, and states in his research that, â€Å"Home learning environments and parenting, along with preschool opportunities in the community, have been shown to directly relate to children’

Research in logistics and Suppy chains system Essay

Research in logistics and Suppy chains system - Essay Example In addition, the terminals are under attack by capacity constraints, inadequate decision-making techniques, and congestion as well as environment issues. Such daunting challenges result from the terminals negation of potentially significant pipe flow models of container terminals logistic process (Kuznetsov at al. 2015). Therefore, the modelling of terminals dealing with containerization traffic is still rare. Accordingly, there is an ineffective Container Terminal Logistic Systems that is chief in the present international logistics. There should be an adequate modelling to ensure smooth operation of the terminals. However, the terminals efficient operation lacks satisfactory models to ensure smooth operation. Such an inadequacy is caused by increased number of containers without simultaneous risen in the terminals capacity. In addition, the top management is silent on such expansive strategies as they negate potentially pipe flow models of the container terminal logistic procedure. Such negligence results in constraints such as poor decision-making techniques (Talley 2007). The counteractive objective is, therefore, to design and develop a dynamic operation view. There is a need to increase the operational levels model simulation of the whole logistical procedure encompassing export and import flows (ElMesmary at al. 2014). Finally, there is a need to validate the base simulation model to enable scenario evaluation and its subsequent testing to gauge the operational alteration impacts in the terminals. The metric for assessing the goal and make the ideas of possible routes accomplish the ideal situation is to design and establish a dynamic perspective of the terminal operation. In addition, an increased operational level of the model simulation would be feasible. Such should collapse into a validation of the base simulation model that enable scenario evaluation. Also, the scenario testing will help assess the impacts of

What is Strategic Human Resource Management Essay Example for Free

What is Strategic Human Resource Management Essay Strategic Human Resource Management (SHRM) is concerned with establishing a specific and managed cause and effect relationship between an organisations actions to survive and grow and its HRM principle and practices. It is also concerned with the mechanism through which people in an organisation gain an understanding of the purpose of the organisation, its goals and strategic objectives. As well as how the organisation related to its external environment in order to achieve these goals and objectives (SHU International MBA, Intro to SHRM unit p. 1) Introduction Human resource management (HRM) can broadly be defined as a strategic and coherent approach to the management of an organizations most value asset the people work there, who individually and collectively contribute to the achievement of its objectives for sustainable competitive advantage. As described by beer et al (1984): Human resource management involves all management decisions and action that affect the relationship between the organization and employees It human resource.1 The different between Strategic Human Resource management (SHRM) and Human Resource Management (HRM) can be seen as the word of Strategy, Strategy, as it has come to be applied in business, is a market-oriented concept it is fundamentally concerned with products and competitive advantage. The different between are integrated as follow: Strategic human resource management is concerned with those decisions which have a major and long -term effect on the employment and development of people in the organisation, and on the relationship which exist between its management and staff. An HR strategy will express the intention of the enterprise about how it should manage its human resources. These intentions provide the basis for plans, development and programmes for managing chance. The aim of SHRM is to ensure that the culture, style and structure of the organization, and the quality, commitment and motivation of its employees, contribute fully to the achievement of Business objective. Main features of strategic human resourse management It has been suggested by Hendry and Pettigrew (1986) that the main features of strategic human resource management are as follows: The use of planning A coherent approach to the design and management of personnel systems based on an employment policy and manpower strategy, often underpinned by a philosophy HRM activates and policies are matched to some explicit business strategy The people of the organisation are seen as a strategy resource for achieving competitive advantage Formation of Strategy To understand how the SHRM can effect the whole organisation, we need to go thought the Organisation Structure and see the how Strategy Management works. The strategic management process is typically broken down into five step: 1. mission and goals 2. environmental analysis 3. strategic formulation 4. strategy implementation 5. strategy evaluation We are not interested for Step 1 and Step 2, because at these two stages, the Strategy is not form yet. It was still in the planning process, after the Strategy had been developed, it will transfer to Step 3- Strategic Formulation. Strategic Formulation involves senior manager evaluating the interaction between strategic factors and making strategic choices that guide managers to meet their organisation goals. Some Strategies are formulated at the corporate, business and specific functional levels. Hierarchy of Strategy Another aspect of strategic management in the multidivisional business organization concerns the level to which strategic issues apply. Conventional wisdom identifies different levels of strategy a hierarchy of strategy 1.corporate 2.business 3.functional Its because we are not interested in Corporate-Level strategy Business-level strategy. The deeper explanations will be place in the appendix. Functional-level strategy Functional-level strategy pertains to the major functional operations within the business unit, including research and development, marketing, manufacturing, finance and HR. This strategy level is typically primarily concerned with maximizing resource productivity and addresses the question,  How do we support the business-level competitive strategy? Consistent with this, at the functional level, HRM policies and practices support the business strategy goals. Developing human resource strategies Human resource strategy contributes top the business strategy but is also justified by, the aim should be make it imaginative, innovative, clear and actionable. Its must also be selective, focusing on priorities, and flexible, rapidly adjusting to change. HR strategy should be formulated by s continuous process of analysing what is happening to the business and where it is going. So, we do know why we need SHRM to support organisation strategy, but how can we implement the SHRM to the organisation, and what kind of tools and practice we can use to shaping the organisation strategy in the term of Human Resource Management. The answer for this is fairly easy, we know the Top Level is the Strategy, and the bottom level is the worker on work floor. The linkage between these is a linkage mechanism, which general identify as Manager of that particular department. What is the responsibility of manager? In general, the key of a manager is to keep a good relationship with the employee, without the good relationship, the organisation will unable to run the daily task to achieve what they got to achieve. In other word a manager is trying making out the most from the employee to optimise the company performance. And the follow is what a manager should do for their duties: Ability to Motivate worker recruitment and staffing employee development employee relations Leadership Communication and culture Teamwork Ability to motivate worker Motivation is defined as the willingness to do something conditioned upon the actions ability to satisfy some need for the individual. (Robbins De Cenzo, 2001) Motivation is the key to getting the job done because without it, projects and jobs are completed with no purpose or direction. Moreover rewards and bonuses gained by employees increase their moral as well as benefiting the organization. Appraisal systems for some time have served to prove that the performance of employees is under control or to give the appearance of control Recruitment and Staffing Recruitment and Selection is a well-worn topic, which is treated fully in all major texts. Just remember that there is always a tension between getting the right person for a job and how much resource in terms of time and money is devoted to recruitment. The more accurate the recruitment, the more benefits the organization will achieve. This is because the employee will carry out their tasks more appropriately and will be ideal for the new post and will be able to take responsibilities. The more recruitment in an organization, the higher the overheads and therefore HRM needs to be effectively managing and deciding whether there is a need of recruitment or not. Training and development Training and Development are currently big issues for many businesses in most  parts of the country, especially where there are low rates of unemployment. Moreover, Increase in training and development has increased productivity as well as employees moral. This is beneficial for both, the company and the employees. Although the costs of HRM increase in the short term as training and development is very expensive but at the long term it is very beneficial for an organization as job commitment is reinforced and quality increases to Employee relations Develop and maintain effective employee relations activities and programs which you can use to help create a positive organizational culture. Handle difficult employees with confidence, and learn how to reinforce good behavior as well as discipline, and terminate properly if the need arises. In addition, you will look at ways to get your employees involved and assess their needs and opinions. Leadership The leadership is someone who exercises influence over people. The ability to influence also needs the permission of those to be influenced. The functions of Lead in organization may include Enabling people and group to achieve their objectives Setting and communication objectives. Monitoring performance and giving feedback Administering rewards and punishments Clarifying and solving problems Making decision on behalf of others Represent the group to others Providing information, advice and expertise Communication and culture Communication is very important to a manager, the purpose of the manage is get people connected together, from the top-side of the CEO to the bottom side of the Shop-floor worker, without the communication skill the manager may send the wrong message the audience. Teamwork Teamwork emphasizes the successful of business. As we know there are a lot of task cannot carried out by one people such as decision making, planning and problem solving. Teamwork can speed-up the task to achieve the goal in a efficient way. Factors to implementing change to the organisation After we understand the role of the management, but how cans a manager to implement the strategy to his department, the Keyword is CHANGE. The question is how can a manger to change the behaviour of the worker to ways that will match the organisation goals and strategy. Before the implementation of change, we should make sure the manager had got the capacity to handle the change. And there are three questions to ask the manager. Does he have the right attitude? Does he have the appropriate knowledge? Do we have the necessary skill? Right Attitude for the manager A change agent cannot succeed without great persistence. Change is a complex and laborious process that arouses strong feelings and emotions. Angry people, frustrated teammates, conflicting priorities, unforeseen problems or behind-the-scene resistance pose daily challenges. A project manager cannot lead her team through these minefields without determination and stamina. To avoid mid-course changes in leadership, the person must be fully committed to see the project through completion. A good way to ensure that is to appoint an ambitious individual who presents substantial potential for career advancement within the organization. She will look at the challenge as a terrific career-building opportunity and will be highly motivated to succeed. The benefits will actually extend well beyond the projects time horizon. Indeed, the initiative will provide this high-potential employee with a broader understanding of the business, an extended network of relationships and stronger leadership skills. Appropriate knowledge of what we going to change I am absolute sure that the developer of the strategy do know what is needed to change to meet their target. But the question is the project manager is in a functional- level of the business, he is a subject matter expert in their respective area of responsibility. Are we sure he got a detail understanding of what is going on of the strategy. An expertise of the strategic goal will be needed to assist the functional level to achieve what they should achieve The necessary skills Change is complex subject; it will generate lots of pressure due to the instability and uncertainty. And also the manager has to handle manage conflicting priorities, multiple constituencies and fast-approaching deadline; Responsible for gilding the organisation through the numerous challenge of the transition. Therefore, the project leader must possess the proven ability to remain highly effective under intense fire. Otherwise, the  breakdown will occur when that person is overseeing a critical phase, so the whole project can be failed or delayed. Which is opposing what we trying to do. Step for implementation of Strategy within the Human Resource What is implementation? Implementation means causing changes to occur somewhere in your sphere of influence as a manager. It is impossible to implement any course of action and not have something change as a result. This means that certain things must be disrupted, discontinues, or deferred and new activities must begin. But most important, it means that after you have initiated action, things will be different. The key is in creating exactly the right amount of disruption. The following guide lines should help you to accomplish the implementation of your action plan with the minimum amount of adverse disruption and maximum of success: (Responsible Managers Get results- Gerald Faust 1998) Always implement changes from the top down. Always start with the best first. Set your own example. Remember that you cant motivate people to do something they dont know how to do. Recognize and reward desired performance early. Pace implementation so that the timing is consistent with the needs of your plan. Provide coaching and follow-up consulting, and, above all, be persistent Step 1: Planning the Change Process (These step are coming from article: How to implement organisation change) Like any complex project, change management requires detailed planning. Being responsible for guiding the process, the change facilitation team must see to it that detailed but realistic planning is undertaken in order to minimize divergence from the vision. Step 2: Goal translation The executive goals need to be translating to each level of the organisation in a meaningful, achievable target to each individual person within the organisation. For example: if the executive goal is increase the sales by 15 %, but how can salesman known how much is the percentage increase for a particular product. Therefore the goals must be SMART (Specific, Measurable, Additive, Reasonable and Time-bound). Furthermore the goal must is translate to a understandable language of different level of the organisation. Step 3: Barrier identification and Removal When the goals are clearly understood, we can start identifying the barriers that are preventing the achievement of these goals. The people who actually do the work should identify the barrier. Whenever possible, we must involve these people in implementation decision where these view may be crucial. For that reason, Manager must be able to communicate effectively at all levels and across each function. Resistance of Change Employees resist change because they have to learn something new. In many case there is not a disagreement with the benefits of the new process, but rather a fear of the unknown future and about their ability to adapt to it. de Jager (2001) argues, Most people are reluctant to leave the familiar behind. We are all suspicious about the unfamiliar; we are naturally concerned about how we will get from the old to the new, especially if it involves learning something new and risking failure de Jager (2001) Step 4: System for Managing Once the goals have been translated and barrier have been identify, the next critical step will be to develop a system for managing the organisation. Traditionally it will only be measured. But now it will be much larger. Not only a metrics need to designed, but meeting need to be developed, measure automation needs to be planned and specific accountability need to be determined. As far as the metrics are concerned, they need to report on goal achievement at each organisation level. And the reporting will also translated to its specificity. So if the executive goal is improved effectiveness of 25 % then that is what the metrics needs to report on at that organisation level. Similarly the metric in the finished goods packaging area may be boxed packed per hour and so on. Step 5: Rewards Recognition Rewarding and recognizing employees is essential to any business or organization. Employees like to know that the work they do is noticed and appreciated by their employers. It is important to recognize both the effort put into getting work and projects completed and the result. Recognition is one of the most effective ways to reinforce an organizations culture, support its objectives, and retain top performers. When we remember to take care of these very human needs for recognition and appreciation, we do a great deal to create an energized workplace we need in order to succeed in todays challenging times. Short Example of implementation SHRM to an organisation Age, skills and training ASDA will have a range of employees who have worked for different lengths of time and who have different levels of skills and training. The Human  Resource planner will seek to have a balance of new people entering ASDA in order to cover those who are leaving. The Human Resource Planner will also want to make sure that skill levels are raising within ASDA, and that training programmes are devised to make sure people have the skills to meet ASDAs jobs requirements. If all ASDAs skilled employees are just about to retire, ASDA will have to spend a lot of money on training to build up a new pool of expertise. Succession Succession is the way in which one person follows another person into a particular job or role within ASDA. ASDA need to make sure it is grooming people to take on the responsibility required. If ASDA do not do this, it will suddenly find itself with a vacuum where it has not developed the people to move into the appropriate position of responsibility, and ASDA will be missing the right people in key position to hold ASDA together. Learning organisation Toyota is a classics which using a life-long learning opportunity. They understand the current worker may not be able to catch-up with the current technology. Therefore they have introduce a Paid-leave learning period for those who want to going back to study Operating as a learning organization and affording all our employees lifelong learning opportunities and equipping them with the skills and abilities to cope with and develop in an environment of constant change. Conclusion: Strategic Human Resource Management (SHRM) is a broadness area. Meaning range from a human resource system that is tailored to the demands of the business strategy to the pattern of planned human resource activities intended to enable an organization to achieve its goals. Where in the first definition human resource management is a reactive management field in which human  resource management becomes a tool to implement strategy, in the latter definition it has a proactive function in which human resource activities actually create and shape the business strategy. As Strategy is equal to change, so, SHRM will be change as the changing environment. But one thing can be sure is- SHRM is a managing tool of Human factor which will assist the organization to achieve their goals, and it will controlling all the human factor, and getting the most from them, to optimize the efficiency and gain competitiveness of the organization. Reference: 1. Human Resource Management Strategy Action Michael Armstrong 2. Strategic human resource management John Bratton 3. http://adtimes.nstp.com.my/jobstory/jan20a.htm The art of people management 4. http://www.newfoundations.com/OrgTheory/Bolognese721.html- Employee Resistance to Organizational Change 5. http://www.changemanagementgroup.com/orgdevel.phtml Organizational Development and Team Building 6. Responsible Managers Get results- Gerald Faust 1998 7. Strategic human resource management, performance, alightment, management by David Baker 8. Taking a Strategic Approach to Human Resource Management by Roy Massey 9. What is human resources strategy by Mark A. Thomas 10. http://techupdate.zdnet.com/techupdate/stories/main/Implement_change_manageme

Comparing Catherine MacKinnons Not A Moral Issue and Sallie Tisdale’s

Comparing Catherine MacKinnon's Not A Moral Issue and Sallie Tisdale’s Talk Dirty to Me Professor’s Comment: This powerful essay contrasts the views of two feminist, Catherine MacKinnon and Sallie Tisdale, each of which perceives pornography in widely divergent ways. While MacKinnon's 'Not A Moral Issue' explains the adverse impacts of pornography to women and society as a whole, Tisdale's 'Talk Dirty to Me: An Intimate Philosophy of Sex' is receptive to pornography despite these adverse impacts, suggesting in fact that the solution to the problems associated with pornography is a greater role of women in production of that pornography. Breasts and booties, buns and knockers. Type these words into a search field and be prepared. The presence of pornographic and "obscene" material is rampant: in commercial advertising, on primetime television, and in every Danielle Steel novel. Such an over-abundance of disputed material introduces many questions for discussion. One must ask, why there is such a demand for these products and why have they created a forum of controversy from left- and right-wingers, as well as feminists and chauvinists? What, then, is pornography? Is it the art of sex, a struggle against morality, the world's leading epidemic of sexual violence, or the ongoing struggle for First Amendment rights? Pornography, as defined by the American Heritage Dictionary, is "sexually explicit pictures, writing, or other material whose primary purpose is to cause sexual arousal". This definition, however, lacks the clarity of realistically differentiating between pornography and erotica, and leaves room for interpreting the true meaning of "explicit." The issue at debate, however, is neither the naming nor identifying po... ... modern sexual revolution, but also to a third wave of feminism, is understandably disgruntling for right-wing conservatives. The questions about the unknown effects of this controversial media are endless. What if pornography poses such a great threat not for it's graphic sexual depictions or 'immorality', but for it's potential to encourage both men and women to lead lives of sexual freedom, without the antiquated ideals of nuclear families and desk jobs? Perhaps it is pornographic and sex-trade industries, which are blamed for the loss of contemporary social morality and ethics, that will prescribe new ideals of life in the future. Works Cited Catherine MacKinnon 'Not A Moral Issue' 1993 Martha Nussbaum Sex and Social Justice Oxford University Press, 2000 Tisdale, Sallie. Talk Dirty to Me: An Intimate Philosophy of Sex. New York: Doubleday, 1994.

World War Ii and America

The world’s greatest war, World War II began in 1939 and lasted for almost six years. It was between two military alliances. On the axis powers were Japan, Germany and the Kingdom of Italy. While the allies were lead by United Kingdom, China, Soviet Union and The United States of America. America was not directly involved in the war in the early stages. The necessity increased after the fall of France, the Pearl Harbor incident but mainly when Hitler declared war on U. S. This led to America’s direct involvement in the World War II and helped America to transition from a great power to a super power.World war II started by the deep seated anger in German due to the loss in World War I. Hitler a new leader in Germany transformed it from a defeated state to powerful one with a large army of up to 400,000 men which led to the breaking of the treaty of Versailles (Langley). March 16th 1935 Hitler tore up the treaty of Versailles when he started to build up his army (Nicola Barber) . Although The United States of America had always been an ally in the Second World War its direct involvement did not came after much later. In 1939 its only involvement was to provide arms and ammunition in turn of cash from countries.America was indirectly helping the allies by starving Japan of oil. Winston Churchill repeatedly tried to convince Franklin D. Roosevelt to enter the war but it was after Hitler’s declaration of war, America got directly involved in the war. In 1941 Congress had approved America’s entry into war after which military operations began. Operation Torch on North Africa became US first military operation. German forces surrendered in Tunisia in 1943 and that led to the first US British victory and proved invaluable in changing US public opinion behind the war.The second front for American military action was when Winston Churchill proposed to attack Italy even though there was an urgent need to relieve pressure on Russia from the wes tern front. This attack led to allies invading Italian mainland leading to the capture of Rome. The United States along with other allies continued to attack the Axis powers which led to the retake of Paris in the D-Day Invasion. In the Tokyo Bombing Raids American bombers destroyed up to 250,000 buildings and killed 83,000 in massive fire bombing.It continued to play an important part in the attacks on the Axis Powers, till the end of the war where it dropped two atomic bombs in Japan bringing the war to an end. It is clearly seen by the events of the war that although America was not involved directly at first in the war it played a pivotal role once it became directly involved and it’s most important role was that of bringing the war to an end by destroying one of the main Axis powers, Japan, completely. It is often wondered how The United States Of America reached its position of dominance in the world.And it would not be wrong to link its rise a super power to the result s and events of World War II. The characteristics of super power are firstly having a strong stable economy, secondly overpowering military, thirdly immense international political power and lastly strong national ideology. Before the war America was seen as a great power along with many other powerful strong nations like Russia and Britain. It was only after the war that The United States of America emerged as a strong super power and still holds that position. Even in years before the war America was amongst the largest producers in the world.At that time there was no country that had that immense power over the international system. Britain and France were in imperial decline which caused them to lose their international standing. Although America from the start had a stable economy due to the presence of natural resources like oil and steel. Yet its rise to super power was when it surpassed Europe as a major power. Europe was a part of many large destructive wars that left it co mpletely bankrupt and destroyed most of its infra structure which lead to the fall of Europe.Europe being directly involved in wars like the World War I and World War II left it far behind in the race of super powers. America which was although involved in the World War II faced much less damaged compared to the destruction faced by Europe. Soviet Union also a major power failed in the race of super power because of the damages it faced from the World War II but mainly it dropped out because of the fall of the So that left America as the only dominating power in the world which had a stable and large economy with a huge military advantage and immense power over international matters.America was one of the main Allies in the World War II yet it did not face much destruction like other allies it continued to grow and kept its economy stable. And when the other allies failed to rise up America stood as a strong nation. Even when The United States of America was involved in World War II it was not dragged down like other allies including Britain and Soviet Union. This led to the creation of a super power. A country that before the war was just a great power became a super power. Works Cited Langley, Andrew. Living Through World War II. n. d. Nicola Barber, Ken Hills. Headlines of World War II. n. d.

Why did war break out in Europe in 1939?

When Hitler came to power in Germany in 1933 he promised to reverse the Treaty of Versailles, like many Germans Hitler believed that the treaty of Versailles was unjust and blamed Germany’s problems on the peace settlement. He also hate it so much he called the German leaders who signed it ‘The November criminals ‘this shows his hatred towards the treaty, but this wasn’t the only reason why he dislike the treaty so much, the treaty was a constant remainder to Germans of their loss in First World War and the treaty was also a symbol of Germanys defeat and disgrace that came with it, it humiliated the Germany. Hitler thought it would be necessary to destroy the Treaty of Versailles in order to further his aims, also when Hitler came to power, reparations had been reduced and eventually cancelled in 1932 but most of the points were still in place. Hitler’s aims were to change the territorial settlement of Treaty of Versailles by regaining lands which had been taken from Germany at Versailles, including the Saar and Danzig and bring the seven million German-speaking people in Austria, and the four million in Czechoslovakia and Poland, into his empire this again involved destroying the peace settlement of 1919. He also wants to build up his army to prove Germany was still the Great power and to expand in east, probably against communist USSR- Hitler hated Communist. This aim was probably intended for future confirmed as the greatest power in Europe. The first stage of Germans struggle would be to strengthen its lands in Europe. He couldn’t do it alone; Hitler felt the main enemies will be France and USSR, so his aim was to get friendship with Italy and Britain against them. In the 1930s there were two incidents that really tested the League of Nations. The Manchurian Crisis was caused when Japan had been dissatisfied with the peace settlement at the end of the First World War, Many thought the answer would be the expansion of Japan into Manchuria; this would make room for growing population and markets for Japanese good. In September 1931 the Japanese claimed that there had been an explosion on railway line at Mukden, which they said was sabotage by the Chinese, there was no certainty that there had been an explosion but this gave an excuse for the Japanese army to invade. The Japanese army quickly defeated the Chinese at Mukden, they hadn’t got permission from the government but success was so popular in Japan that army was now in control of Japanese policy. China claimed Japan had committed an act of aggression, Japan claimed that it had gone into Manchuria to restore order in the end Japan had done wrong but it had already reorganised Manchuria and called it Manchukuo, and Japan walk out the League. The Abyssinian Crisis was caused when Italy launch an attack on Abyssinia , it was one of few places Africa which had not been taken by the European countries and it was easy to attack because it was next to Italian colonies of Eritrea and Somaliland . The Italians had tried to do this in 1896 but had been defeated at the battle of Adowa; Mussolini planned gain revenge for this defeat and wants to benefit the Italian economy. Italy, like Japan in 1931, was in permanent member of council of the League. The Manchurian Crisis had given Mussolini the impression that the league would not resist an act of aggression by a major power. In these sources you can see the League of Nations non-action in Abyssinian Crisis and Manchurian Crisis showed other nations like Germany that the League are powerless and irrelevant, giving Hitler the impression that he can do what he wants because the league didn’t do anything with the other Crisis’s. In 1936 Hitler began his policy of reclaiming lost German territory and Neville Chamberlain who become prime minister in 1937, he believed in taking an active role in solving Hitler’s grievances , he felt that Germans had good reasons to be upset at many of the terms of the Treaty of Versailles . What he wanted to do was to find what Hitler want and show him that reasonable claims could be met by negotiation instead of by force, so this way the problems of treaty could be solved, Germany could be satisfied and there would be no war, so he made an appeasement and Hitler could get what he wants, little did Chamberlain know of the risks of appeasement. After 1937 Frances supported appeasement because of the increased of security it had with the building of the Maginot line and Britain already agreed because they didn’t want a war and they felt sorry for Germany because of the treaty. Hitler got what he wants with the appeasement. In 1939 Hitler made an agreement with Stalin called the Nazi-Soviet pact, the pact was strange because Fascism and communism were sworn enemies and Hitler never hidden his opposition to communism as expressed in Mein the Kampf. The Nazi-Soviet pact went against the Anti-Comintern pact that Hitler signed with Italy and Japan in 1937, which was in opposed to communism. In the pact the USSR and Germany agreed not interfere against other power in event of war, secret clauses divide Poland between them, the USSR took the land it lost at the end of First World War and Germany receiving the west of Poland including Danzig and the Polish Corridor. This pact benefited both Hitler and Stalin because it meant that Hitler attack on Poland was inevitable and he was prevented two danger of wars on two fronts and in the end they both got bits of Poland. When Hitler invaded Poland in 1939, Britain and France keep their pledge and on 2 September they declared war on Germany , much to Hitler’s surprise, Britain warned him that it would join the war if Germany invade Poland . THERE WAS NO HOPE OF OTHER Munich. Hitler had gone too far. The collapse of Czechoslovakia in March 1939 proved to be last straw for the appeasers. Public opinion in Britain’s was in favour of opposing Hitler. On 1 septemberb1939 German troops invade Poland. On 3 September Britain declared war on Germany. So that’s how invasion of Poland led to war in Europe, Hitler went too far and Britain was not just going to watch!!!. Although it was Hitler’s actions which led to war, many other factors were important in making the war happen like the way the League of Nations handled the Manchurian Crisis and Abyssinian Crisis, it gave a green light to dictators and other country which were trying to bend the rules which the league had set. Hitler took advantage of Crisis’s to put his plans forward to reversed the treaty of Versailles and to get Germany out of there depression, make Germans proud again and make there empire powerful again. There were many other factors that led to war like great depression , it hit USA first and spread like shockwave a cross the world and it was a vicious circle because none of the country could afford to paid its loan or to traded, so no money was coming in and no one was getting paid and there was no money and the people suffered, they just want a way out and Hitler saw a way to get his people out of this by getting out of treaty and getting back his land and others that wasn’t his in first place and by doing this he caused what we know as the second world war. There are hundreds of reason that led towards the war and some are just the timing but most are the fault of Hitler and his malicious planning , he saw an opportunity and he took it , causing country to turn against country ,friends against friends, father against sons ., causing a war we still haven’t recover from emotionally may never do so Why Did War Break Out in Europe in 1939 When Hitler came to power in Germany in 1933; he had a lot of frustration against the Treaty which he thought was unfair. For example the enormous amount of reparation, it literally got Germany bankrupt. The restriction of army had also caused a lot of anger; Hitler and the Germans felt humiliated as the army used to be Germany’s pride and symbol before the First World War. Moreover, Germany was not allowed self-determination and joining of the League of Nations. These further made the Germans feel humiliated and dishonoured. The loss of colonies and territories had not only made Germany lost human resources, they were also important industrial areas which provide resources and markets. Therefore when Hitler came to power in 1933, he pledged that he would abolish the treaty to recover the Germany economy brings back German’s pride. Hitler also felt a strong necessity of increasing German territory, which came from the idea of ‘Lebensraum’, a German word for living space. His aimed was clearly to bring Germany back to where it was before the war, a proud and strong nation. In the 1930s there were two incidents that really tested the League of Nations; they were the invasion of Manchuria and the Abyssinia crisis. During the Japanese invasion of Manchuria, the league had done a bad job by delaying to solve their own local problems- it took them a year to produce a report to condemn the Japanese in1933 (when Hitler came to power). However, Japan intended to invade more of China to ‘defend their selves’, thus the powerless League voted to approve it when only Japanese voted against as an insult. Witnessing the incident, Hitler could be almost certain that League was too useless and weak to stop his future actions. In 1936 he took a huge risk by sending German troops to remilitarise Rhineland; however he was confident due to the incident happened in Manchuria, as well as the Abyssinian crisis which was happening at the exact same time. The league was too weak by then as they were distracted by the Abyssinian crisis; they only condemned Hitler’s action but had no power to do anything else. Thus Hitler won; the remilitarisation of Rhineland as well as a huge gain in confidence. In 1936 Hitler began his policy of reclaiming lost German territory. He wanted an â€Å"Anschluss with Austria†, that is to bring the two nations together even though they were banned to ally under the Treaty of Versailles. Hitler started to manipulate the Nazis to stir up trouble, to call for democratic plebiscite and eventually he sent his own troops into Austria to â€Å"defend democracy†, when the real intention was probably to make sure people vote for Anschluss under the watchful eyes of the army. British Prime Minister, Chamberlin, had also supported the idea of uniting Austrian with the Germans. Britain and France had both followed the policy of Appeasement in the 1930s. Britain’s leaders may have felt they had no option but to appease Hitler, even when there were obvious risks to such a policy such as it would encourage Hitler to be aggressive, allowed Germany to grow too strong, etc. France was invaded by Germany a several times and thus feeling a need to make peace. However, the main reason could be that they felt too vulnerable to go on war that they were perhaps in denial of Hitler’s potential and danger with or without their own acknowledgement. In 1938, Hitler had successfully took over Sudetenland very much due to the leaders of Britain and France’s naivety of trusting Hitler as well as their reluctance to go on war to stop Hitler’s action. In 1939 Hitler made an agreement with Stalin not to attack one another. They signed the Nazi-Soviet Pact and announced the terms to the world. While privately they also agreed to divide Poland between them. Stalin was very worried as Hitler had openly stated his interest in conquering the Russian land. He signed the Nazi-Soviet Pact because he was not convinced that Britain and France would be strong and reliable enough as allies against Hitler. Another advantage was that he had planned to take over the Baltic states of eastern Poland, which had been part of Russia in the Tsar’s day. Although he did not believe Hitler would keep his word anymore, but he hoped the alliance with Germany could buy him time to build up his forces against the attack he knew would come. To Hitler’s advantage, he saw Russia as a good geographical ally in a sense hat he would have helpers up in the north if a war breaks out in the west. Hitler and the Soviet forces invaded Poland in 1939; one right after another. Poland was soon taken over by the two nations. However, it was not satisfying for Hitler, he demanded even more. He was certain that Britain and France would be weak as they always had been and would not risk going on war over Poland, and thus he planned an attack on his temporary al ly, the USSR. However, this time the Britain and France kept their pledge and stood up for France, declaring a war against Germany. Hitler was caught by surprise, the war broke out sooner than he had expected and it was against the wrong opponents. Hitler would have never predicted that the invasion of Poland would lead to war in Europe and eventually turned into a World War again. Despite the fact that it was Hitler’s actions which led to war, many other factors were important in making the war happen. As I have mentioned it was the League’s incapability in settling peace that had led to frustration of the Germans to tear up the treaty. It was Britain and France’s weakness that had gained Hitler’s confidence and encouraged him to gamble more the next time. It was the various countries’ fear and reluctance to go on war to stop Hitler that had allowed him to take a bigger step each time. After all, Hitler was just taking advantage in every situation before the war and was responding to people’s weakness and naivety by demanding for more. When Britain and France finally stood up to declare war on Germany, Hitler was already stronger than before and it in the end it turned out to be another World War.