Stratigic Management - McDonalds Assignment Example | Topics and Well Written Essays - 2000 words

Stratigic Management - McDonalds - Assignment Example The investigation of these components can uncover the inner qualities and shortcomings of an organization (Barnat, â€Å"Internal Organizational Analysis†). McDonald’s is one of the greatest drive-thru eateries with client base of 47 million. McDonald’s works in just about 119 nations on the planet. It has convoluted dissemination channel and its supplier’s arrange is spread all through the world. McDonald’s advertising technique means to raise the deals and to keep up its image picture. McDonald’s continually change the techniques as indicated by the customer’s tastes, way of life and suppositions. McDonald’s is very congenial in nations where individuals are touchy towards expending different nourishments, for instance, the market of India (Scribd, â€Å"Internal Analysis on Macdonald’s†). ... In the year 2006, McDonald’s had confronted analysis in Japan in light of including illegal nourishments and exploitative shading of crusty fruit-filled treats. Another pundit expressed that McDonald’s and its other cheap food contenders unsettled local cooking and created indistinguishable global culture. Also, McDonald’s had confronted awful notoriety in light of undesirable food and awful representative connection in a significant number of their outlets. There was protest against McDonald’s for making individuals work for lower compensation (Gibison, â€Å"McDonald’s: A Good Image with Bad Ethics†). Area 3: inside and out Internal Analysis Resource Based View of McDonald’s The advertising methodology of McDonald’s depends on the inner assets. Unmistakable Resources: Product: concerning cheap food items there are numerous decisions for a client. Consequently, McDonald’s centers around making a menu that a large portion of the purchasers require just as like. McDonald’s consistently inspect the inclinations of clients as the inclinations change every once in a while. To encourage the adjustment in inclination, McDonald’s consistently grow new items and supplant old items (McDonald’s Corporation, â€Å"Marketing at McDonald’s†). Impalpable Resources: Brand Reputation: McDonald’s has great brand notoriety. In the year 2008, it was positioned number eight among other universal brands. It had positioned in first situation among other inexpensive food global brands. The brand esteem was determined to be around 49,499 million USD. In the cheap food markets of North America, McDonald’s brand was positioned in seventh position (Millward Brown Optimor, â€Å"Top 10 0 B rand Ranking†). In the year 2010, McDonald’s brand was positioned 6th in the year 2010, among ‘most important worldwide brands’ (Social Brand Value, â€Å"Brand

Moral Accountability Essays (1596 words) - Social Philosophy

Moral Accountability Arthur Washburne Prologue to Philosophy Moral Accountability Profound quality relies upon the capacity of a person to pick among great and underhandedness, along these lines, involving opportunity of the will and the ethical duty of the person for his activities. It is clear this is so for the individual, however shouldn't something be said about gatherings and governments? Do they can pick among great and malice, do they have unrestrained choice and in this way are they dependent upon indistinguishable ideal models of ethical quality from the individual or does a self-governing profound quality apply. Imagine a scenario in which we relate this idea of profound quality to a current day moral difficulty. For example, should the United States government fire voyage rockets at Serbian urban areas so as to drive the administration of Serbia to conform to NATO requests of withdrawal from Kosovo? What good inquiries ought to be posed? Further yet, as we are individuals from a delegate majority rules system, do the residents bear any of the duty of the administration's activities? Am I liable for the administration I pick? Being that it is the activities of an administrations we wish to scrutinize the profound quality of, we should comprehend what the current support possibly in support of the dispatch of journey rockets at Serbia and what the results of that choice would be. It very well may be guessed that the official reasonable of the United States government in its choice to utilize voyage rockets on Serbia depends on cost/advantage examination of what might be to the greatest advantage of the country and the worlda utilitarian ethical quality. The Serbian government has attacked and looks to subvert the power of Kosovo while utilizing destructive strategies to control the populace. The US is following up on what it accepts to be the best useful for the best number. Be that as it may, who is the administration to put a market an incentive on human life? Is it moral and does the legislature reserve the option to place such an incentive on human life? What's more, who is answerable for their choice? The official utilitarian reason of the United States government places a market an incentive on human life Kant composes: Now profound quality is the condition under which alone a levelheaded being can be an end in himself, for no one but in this way would he be able to be an administering part in the realm of closures, endurance of the person in a gathering is the end. In the event that we are to treat men in any case, as a way to an end, we should make that an absolute goal and we should regard it as though that activity will be a general law of nature laws to live by). Subsequently, to do damage to other people, to put a market an incentive on man, would be indecent since it would hurt humankind. In like manner, it is shameless for the United States to forfeit ten thousand lives in anticipation of sparing more. It must be inquired as to whether everybody yielded ten thousand lives?. As indicated by Kants hypothesis of the Universal law, We should have the option to will that a proverb of our activity become all inclusive law, this is the ordinance for ethically evaluating any of our activities (Kant). Maybe it is a touch unexpected that the very archive the US was established on peruses: We hold these facts to act naturally apparent: that all men are made equivalent; that they are blessed by their Creator with certain unalienable rights; that among these are life, freedom, and the quest for satisfaction. This, similar to Kant's ethical way of thinking of general adages, broadcasts that man has inborn outright worth. However, so rapidly are we prepared to ignore this presentation as our money saving advantage examination directs. Subjection was canceled on the rule of the total estimation of man. For what reason would it be a good idea for us to dismiss this now? Do we suspend the unalienable rights to life at whatever point it would be generally reasonable? The United States must ask itself whether it wishes to make an adage of setting an incentive on human life. It must be recalled that by bringing down the estimation of life of others, we simultaneously bring down our own worth. Governments and foundations are made out of a totally unexpected dynamic in comparison to that of the person. This leaves man inquisitive with respect to whether to comply with a similar arrangement of ethics. These ethical issues lead to

nothing everything

nothing everything My freshman winter break and IAP were very nice, nothing to complain about. I got to fly home and spend two weeks with my family; I came back to campus, learned lots of different things, and had some free time. But the break felt so short, and once I was back at MIT, I was in an awkward middle spot: life wasnt quite full enough to feel that the semester was really happening, but not so empty that I could relax and forget entirely about psets and class start times and all those responsible-person things. This IAP, I tried something different something I dont think Ive tried in I dont know how many years. I did nothing. (But of course, in between the kerning of those letters,  everything  is hiding.) I only had a Monday exam01 I am extremely lucky, and my apologies to everyone else at the end of fall semester, and I stayed at home an extra week into January, which gave me almost four weeks with my family. Then I flew back to campus for three weeks of IAP, which I filled in exactly whichever way I desired at exactly any moment. It. Was. Glorious! In the past few years of my life, any real breaks have been spent recuperating. And I did that, too, in the first couple weeks: slept twelve hours at a stretch at home, laid on the couch all day, caught up on the entirety of The Internet. But then, because my break wasnt over yet, I got to learn about what its like to have free time when youre not burned out. To follow my whims and have them lead me other places than my couch. To get interesting things done, and go interesting places, solely because I truly wanted to (as opposed to ugh, Im tired, but I need to do this/I want to want to do it/I know Ill enjoy having done it once its over). I cant overstate how wonderful it was like a third way of living I didnt realize existed before this month. Here are some of the things I did, with photos where available (although I really didnt take enough!): Stayed in bed staring at the ceiling, thinking about life, for like two hours after waking up Participated in the MIT Mystery Hunt (blog post to come, hopefully, but it might be a while ??) Various photos of puzzles and puzzle-related content Toured the Green Building roof  Visited the Boston Public Library with a friend, got a card and took out books, and explored the Central Branchs incredibly beautiful 19th-century architecture Actually read books! Ones I hadnt read before! Coded for fun, in languages I already knew and languages I didnt (and also coded not-for-fun, aka for a technical interview more on that later :3) Walked around lots of parts of Boston and thought about cities Cooked with friends, went places with friends, had aimless fun with friends L to R: my favorite chickpea dish; my first-ever hardboiled egg; a Trader Joe's cart full of just produce. No pics of the friends unfortunately :( Started a habit of writing down something, anything every day (I am 42 days in! More to come on this if I can keep it up.) Put up some things (hooks, whiteboard, etc.) that have been lying on my floor since mid-October, re-organized some shelves that have been a mess since August, and generally made my room a nicer place to be L to R: my new whiteboard lookin' snazzy!; new hooks; a closet that's fully packed on five different lines; neatly folded clothes Felt many different and uniquely delightful kinds of joy, some of which I had long forgotten in the depths of a difficult semester Now another semester is coming. Im alternately scared and excited. Excited because Im always excited for a chance to learn new things; scared because last semester was just a little bit traumatizing, and although I hope that Ive scaled back, I cant know for sure if Ive overcommitted myself again. Scared because every new semester takes me closer to the unknown, to the realization that all along my choices have mattered and my future has been being shaped and now adulthood is already upon me; excited because this IAP has confirmed for me, more strongly than any of my other recent life experiences, that to be alive, and energized, and to get to experience nature and feelings and places and people, is absolutely as good as it gets. There are a lot of things Id like to accomplish and do and see and become in the future, but even if I never get around to any of them, just living is enough. Post Tagged #Boston #Cooking #Green Building #Mystery Hunt I am extremely lucky, and my apologies to everyone else back to text ?

Animal Rights What is Wrong with Factory Farming

An Example Of Successful Operations Management - 2582 Words

1. Introduction In this report, a restaurant, which named ‘Place’, has been chosen and analyzed as an example of successful operations management. By visiting, observing their operations and doing questionnaire survey for the restaurant, to obtain Slack and Johnston’s the five performance objectives. At same time, this report will illustrate how these processes will be ran smoothly with each other in the aspects of five performances. The improvements on process technology will also be introduced. After that, the capacity constraints and the utilization of the existing capacity will be discussed and study to find out the reason of the successful operations. At last, some specific conclusions and recommendations will be provided at the end. The nature of catering industry is to convey the concept of experience of the specific culture of food. A Chinese restaurant operated in a western country is not only for make profit but also to spread traditional Chinese food culture. During the successful operations management of the restaurant, the owners should control the balance between pricing, customer and service experience. Since the restaurant is opening in the UK, although the main customers should be traditional Chinese people, but it is necessary to make innovations on taste of dishes and service style, in order to open the local market and attract more local people come to consume. Otherwise, as we know that there are a lot of Chinese students in the UK (all around theShow MoreRelatedQuestions : Crisis Leadership And Risk Management Report1745 Words   |  7 Pages Assignment 2: LASA 1—Crisis Leadership or Risk Management Report Name Tutor Institution Course Date Assignment 2: LASA 1—Crisis Leadership or Risk Management Report System upgrade is a process that organizations have to go through every once in a while. 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Etourism †“Global Distribution Systems †Going, Going, Gone” Free Essays

string(96) " transactions by providing the background link between electronic travel agencies and airlines\." Global Distribution Systems – Going, Going, Gone? | Table of Contents Introduction:2 Timeline3 Airline Reservation System3 Computer Reservation Systems (CRS)3 Global Distribution Systems (GDS)4 Who uses GDSs? 5 GDS – Through the years:5 The Future of GDS:6 What should they do? 6 What is the role of the global distribution system in today’s travel agencies? 6 The Internet7 Conclusion8 References9 Books:9 Articles:9 Websites:9 Introduction: GDS – Going, going, gone? Well, certainly Global Distribution Systems have been going for a while but are they yet gone? This paper is on the history, present time and the questionable future of Global Distribution System (GDS). Firstly I go through each stage of their timeline: – Airline Reservation Systems began in the 1960s and is a computerized system is designed to control flight inventory, maintain flight schedules, seat assignments and aircraft loading. It’s used to store and retrieve information and carry out transactions associated to any air travel. We will write a custom essay sample on Etourism – â€Å"Global Distribution Systems – Going, Going, Gone† or any similar topic only for you Order Now The modern airline reservation system is comprehensive suite of products to provide a system that assists with a variety of airline management tasks and ervice customer needs from the time of initial reservation through completion of the flight. – Computer Reservations Systems (CRS) began in the 1970s. These types of systems charge other travel suppliers for the right to market their products and services through these systems. ‘The computer reservation systems are completely keyboard driven and you must learn the formats in order to operate it efficiently. The web based booking engines are the point and click environment. ’ Travel Agent Training Centre, (2011). Global Distribution Systems (GDS) began in the 1980s and refer to the booking tool travel agents use when making an air, hotel, car or other travel service booking. They provide pricing, availability and reservation functionality to many online travel agencies. There are currently four major GDS systems: 1. Amadeus 2. Galileo 3. Sabre 4. Worldspan Hotel-ICT, (2011) – The Internet has become the main sales channel and customer interface for low-cost airlines because of its efficiency and cost-effectiveness. Timeline The timeline stages of CRS/GDS according to Werthner amp; Klein (1999), is as follows: ———————————————— Time1965197519851995 SystemAirline ReservationCRSGDS Global Travel amp; FocusSystem Tourism Information Airline Reservation System Airline Reservation System was one of the earliest modifications to improve on efficiency. It’s a moderately simple standalone system that controls flight inventory, maintains flight schedules, seat assignments and aircraft loading. ‘It provides a system that assists with a variety of airline management tasks and service customer needs from the time of initial reservation through completion of the flight. Videco m, (2006). ARS contain airline schedules, fare tariffs, passenger reservations and ticket records. Airline Reservations Systems sooner or later evolved into Computer Reservation Systems (CRS). Computer Reservation Systems (CRS) ‘A Computer Reservation System (CRS) is a computerized system for saving and retrieving information when needed related to air travel. CRS were created and used by airlines and at a later point they were finally used in tourism intermediaries like travel agencies. ’ marcelvacek. logspot (2010)   An airline’s direct distribution works within their own reservation system, as well as pushing out information to the GDS. The second type of direct distribution channels are consumers who use the internet or mobile applications to make their own reservations. Travel agencies and other indirect distribution channels access the same GDS as those accessed by the airlines’ reservation systems Well known CRS operations that book and sell ticke ts for multiple airlines are known as global distribution systems (GDS). Airlines have separated most of their direct holdings to devoted GDS companies, who make their systems available to consumers through Internet gateways. Modern GDSs naturally allow consumers to book hotel rooms and rental cars as well as airline tickets. As well they provide access to railway reservations in some markets although these are not always integrated with the main system. CRS and GDS seem to have the same functions but the major difference between these two systems is that CRS only provide information about airlines whereas by using GDS you can reserve a ticket, a room in a hotel and also a rental car. This is why they are called Global Distribution Systems because you can use GDS to reserve basically everything. Global Distribution Systems (GDS) ‘The term GDS (Global Distribution System) describes a network of one or more CRS for distributing product offers and functionalities of the participating networks in different countries of the world. In addition to the airline product also other products such as accommodation, car rentals, cruises, or tour operator products are included. Werthner amp; Klein (1999) Today the travel marketplace is a global arena with hundreds of thousands of buyers (travel agents) and sellers (hotels, resorts, airlines, car rental companies) working together to reserve and deliver the services to the buyer – the traveller. Increasingly Global Distribution System is known for a Global Electronic System, which connects users and suppliers. GDS offer instant access to the supplier’s information (i. e. hotels) with immediate function. Many m ain web portals are also associated to  GDS, including Expedia. com, Orbitz. om, Travelocity. com and priceline. com to name a few. For many years the GDSs had a dominant position in the travel industry. To bypass the GDS and avoid high GDS fees, airlines have started to distribute flights directly from their websites. Another possibility to bypass the GDS is direct connections to the Travel Agencies. According to ITSA there are currently four main GDS companies in operation, these are Amadeus, Galileo, Sabre and Worldspan. These are by far the most used systems, comprising the vast majority of the global bookings in the GDS industry. The Global Distribution Systems (GDSs), a development from the Computer Reservation Systems (CRSs), were for a long time the most important distribution channel for airlines. They were effectively developed as travel supermarkets in the pre-Internet era and their primary objective was to connect travel agencies with airlines (Buhalis, 2004). GDSs are still a vital element in the light of the huge variety of tariffs to be administered. GDSs are the main link between airlines and intermediaries, such as tour operators and travel agents. They are also empowering Internet transactions by providing the background link between electronic travel agencies and airlines. You read "Etourism – â€Å"Global Distribution Systems – Going, Going, Gone†" in category "Papers" ’ (Egger ;amp; Buhalis, 2008) There is one downside of using GDS and it is the fact that it costs airlines money to go through a GDS process. Airlines complain that the prices are too high and therefore some poorer airlines have decided to post their best offers by using their own websites instead of the global distribution system so that they do not go bankrupt. CRSs (Computer Reservation Systems) and GDSs were the most important facilities of change in the tourism industry before the arrival of the Internet, as they were established as a comprehensive travel marketing and distribution system and were often called travel supermarkets. The need for GDSs arises from both the demand and supply sides as well as from the expansion of th e tourism industry in recent decades. ’ (Buhalis,2003. ) Who uses GDSs? A majority of travel agents (worldwide) and travel websites use the Global Distribution System (GDS) to book their air, hotel and car reservations. There are currently over 600,000 travel agents worldwide who have access to  GDS. On top of that, there are hundreds of thousands of web portals that use  GDS  to provide information on hotels, airlines, car rentals,  etc. ’ According to 1Hotelsolution, (2009). GDS – Through the years: There have been 3 stages of evolution the first reservation system was called an Airline Reservation system, the second a Computer Reservation System (CRS) and the third evolution is today’s Global Distribution System (GDS). The establishment of the Computer Reservation Systems (CRSs) in the 1970s and Global Distribution Systems (GDSs) in the 1980s, followed by the development of the Internet in the late 1990s, have transformed the best operational a nd strategic practices in the industry dramatically. ’ Buhalis ;amp; Laws (2008) The big winners here are the airlines, followed by the GDSs. The carriers’ major concern was to overhaul their distribution economics and they did that – reducing the fees they pay the GDSs by about 33 per cent per segment. And the airlines, with assistance from the GDSs, did it on the backs of travel agencies. Travel agencies bear about 80 per cent of that reduced airline payment to GDSs through the incentive cuts the agencies agreed to, while the GDSs foot about 20 per cent of the lost revenue themselves. With travel agencies already under financial pressure, the 80-cents incentive cut they agreed to could mean the difference between profit and loss, survival and bankruptcy, according to the article Airlines the big winners in ‘the GDS wars’ Schaal (2006). For the amount of contestable market share is limited given high load factors. Worse this is not going to get any better due to the constraints on supply due to the high price of fuel. If  we look at the market share of the 3 major alliances they now occupy more than 50% of total traffic. When you then remove the Low Cost carriers out of the loop as they don’t participate in the GDSs the amount of neutral traffic unaligned fall s significantly. Perhaps for this reason we see traditional unaligned airlines like Virgin Atlantic starting to evaluate their options seriously.   4Hoteliers, (2011). The Future of GDS: Over the last 10 years, the Internet has proved to be a crucially successful platform for selling travel, appealing to a vast group of suppliers. According to Breaking Travel News (2004), the number of travellers booking airline tickets, hotel rooms and other travel services online continues to grow. The GDSs were actually among the first e-commerce companies in the world as early as mid 1970s. Earlier before the beginning of the GDS, travel agents spent huge amounts of time manually entering reservations. The airlines realised that at this point they could make travel agents more productive and essentially re-invent them as an extension of the airlines sales force. It is these original legacy GDSs that provide the strength to the Internet Travel distribution. While online commerce was growing at a fast pace, agents are more and more facing a new reality whereby customers are finding the cheapest fares for themselves on the Internet. The airlines can no longer afford to put fare content through GDSs and are complaining that the prices are too high. The low-cost airlines have added to this pressure, having found an alternative form of distribution that bypasses the GDSs, as stated by Breaking News Travel, (2004). In an attempt to cut their own costs, traditional airlines have started to make their best fares available on their own websites alone. Although GDSs are still a very useful distribution tool, at this stage it is crucial that they reduce their distribution costs in order to restore profitability and ensure the airlines survival (none of the GDSs are now owned by airlines). This is no doubt leading to the volume of the GDS transactions diminishing. What should they do? Moving into a de-regulatory environment will change the rules for GDSs, meaning a shift in focus creating new opportunities. They really need to concentrate on value, content and pricing as priorities in moving ahead. They should also re-evaluate their costs and agent incentives. British Airways (BA) has recently negotiated a deal with Amadeus, Sabre and Galileo, which gives them full access to BA’s fares as indicated by Breaking Travel News, (2004). What is the role of the global distribution system in today’s travel agencies? With the dramatic expansion of the Internet and the proliferation of new sources offering bookable travel content, GDSs are still the primary, most comprehensive and reliable platform for travel agencies and their corporate clients to access, shop and book travel. It is also through GDSs and their rich portfolios of travel planning and management tools those agencies and corporations reconcile and manage daily travel business. Due to their range, extent and supplier relationships, GDSs are also fundamental to the supply of travel products to retailers in the online channel according to Travelport, (2011). The Internet The Internet has become the main sales channel and customer interface for low-cost airlines because of its efficiency and cost-effectiveness. The most recent stage of distribution system increase happened in the mid-1990s and counterparts the fast growth of the Internet and its widespread penetration into households by the end of the decade. The internet gave rise to alternative booking channels. ‘ Instead of going to the travel agent to pick up brochures, customers will request details of holidays over the Internet and watch video pictures of the accommodation before booking with the swipe of a credit card. Morgan, (1996). ‘Airlines have a number of options for Internet distribution including airline-owned websites, alliance sites, electronic intermediaries and other forms of sales including electronic auctioning of unsold seats. A major advantage of these types of services is the ability to offer 24-hour, 7-days-a-week service that in the near future will include bookin gs via cellular phones using Wireless Application Protocol (WAP) technology. ’ Buhalis amp; Laws, (2001). By combining the simple protocol of the Internet with a user-friendly interface it represents the main â€Å"vehicle† for creating a worldwide electronic community, integrating research institutes, private companies, public organizations and, most important, private households. ’ Werthner amp; Klein, (1999). Conclusion The questions are if there is a concentration of power in the hands of the airlines and the intermediaries, is there really a need for a neutral distribution system? What if there was no GDS? If this were the case – would the prices of the products go down or stay the same? From the research in this paper I believe that GDS today is costing us more. As 4Hoteliers stated previously in the paper, the market share of the 3 major alliances they now occupy more than 50% of total traffic. When the Low Cost carriers are removed out of the loop they don’t take part in the GDSs the amount of neutral traffic not united falls considerably. I would agree that the GDS has over time restrained competition and indeed cost the consumer more. GDS – Going, going, gone? They did indeed lasted many, many years but yes I believe they are on their way out. A new generation of people are coming in with more knowledge about technology than the last. They have more of a grasp about computers and the workings of the Internet therefore they will not need GDS, thus, will not need to use travel agencies who are the main users of GDS to book their air, hotel and car reservations. Once travel agencies are out, Global Distribution Systems will no longer be needed. They are soon to be gone. References Books: * Buhalis, D (2003). eTourism. Harlow, England: Pearson Education Limited. P93-94. * Buhalis, D. amp; Laws, E. (2001). Tourism Distribution Channels-Practices, Issues amp; Transformations. Cornwall, UK: TJI Digital. P221 * Egger, R. amp; Buhalis, D. (2008). eTourism Case Studies. Oxford: Butterworth-Heinemann P264 * Morgan, M. (1996). Marketing for Leisure and Tourism. Hertforshire, UK: Prentice Hall. P263 * Werthner, H. amp; Klein, S. (1999). Information Technology and Tourism – A Challenging Relationship. Austria: Springer-Verlag Wien. P79 * Werthner, H. amp; Klein, S. (1999). Information Technology and Tourism – A Challenging Relationship. Austria: Springer-Verlag Wien. P185 * Werthner, H. amp; Klein, S. (1999). Information Technology and Tourism – A Challenging Relationship. Austria: Springer-Verlag Wien. P188 Articles: * Breaking Travel News (2004) The Future of the GDS. Available from http://www. breakingtravelnews. com/news/article/btn20040216144254916/ [accessed 8th Oct 2011] * Buhalis, D. amp; Laws, E. (2008) Progress in Tourism Management: Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Available from http://www. sciencedirect. om/science/article/pii/S0261517708000162 [accessed 7th Oct 2011] * Schaal, D. (2006) Airlines the big winners in ‘the GDS wars’ in International News. Available from http://0-web. ebscohost. com. ditlib. dit. ie/ehost/pdfviewer/pdfviewer? vid=5amp;hid=8amp;sid=562024d9-8116-4049-8ab3-6bb0295294dd%40sessionmgr13 [Accessed 7th Oct 2011] Websites: * Hotel-ITC, (2011). GDS (Global Distribution System) – Connect to the world. Available from http://hotel-ict. blogspot. com/2011/04/gds-global-distribution-system-connect. html [Accessed 8th Oct 2011] (Image) * ITSA – GDSs and LTDs http://www. nteractivetravel. org/IndustryBackground/Attachments/GDSs_and_LTDs_FAQs. pdf [accessed 8th Oct] * Marcelvacek. blogspot, (2010). Tourism amp; Hospitality Business Applications. Available from http://marcelvacek. blogspot. com/2010/10/what-is-crs-and-gds. html [accessed 7th Oct 2011] * Travel Agent Training Centre, (2011). Computer Reservation System Training Available from http://www. travelagenttrainingcenter. com/Computer%20Reservation%20System%20Training. htm [accessed 8 Oct] * Travelport, (2011). What do travel agents How to cite Etourism – â€Å"Global Distribution Systems – Going, Going, Gone†, Papers

Optimism Speech free essay sample

â€Å"So†¦what are you looking for? † The saleswoman says to me. All of a sudden, I see this cute shirt in the corner of my eye. Before I could even tell her what I wanted to try on, she looked at me straight in the eye and said, â€Å"I don’t think you can fit in our clothing†¦Ã¢â‚¬  I looked at her straight in the eye, just so she can see my disappointment and hurt. Do you want to know what I said? Okay. Yeah, that’s what I said. I bet that put her in her place. â€Å"So†¦how do you expect to fit into a prom dress? † I replay that over and over in my head. How was I supposed to fit in a prom dress? Size 0 in pants. Oh yeah, that was easy to find. IF you translate it into the kids section. Try shopping for clothing. â€Å"Oh, that’s cute. We will write a custom essay sample on Optimism Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † You say to yourself. You go try it on, and BAM! It looks like a potato sack with sleeves. What do you do? If you’re like me, and you hate people ridiculing your weight, you’ll go home and eat every unhealthy thing you have in sight. You know the feeling†¦that delicious piece of chocolate cake you made your cousin for her birthday? That might be gone by the time you finish your bag of potato chips. The next day I wake up and smile. I feel more filled, and I feel hopeful. I walk into the bathroom and onto the scale†¦the numbers were disheartening—95. lbs. I sighed as I stepped of the scale. I look into the mirror and examine my stomach. Flat. Obviously, that’s not the problem, but if sleeping screws up my weight, I wonder what walking does. I’ve talked to my friends about this, as well. Imagine you telling your best friends about how you’re trying to get in shape, instead of worrying about your weight. Then suddenly, you get interrupted by another classmate, â€Å"You don’t need to work out! You’re a twig! † It may seem like a compliment, but they don’t know that I’d love to reach 100 lbs. before I graduate. But I realized something†¦something important.As I was lying in my bed ( which was usually the time I’d be deep in thought, pondering about the wonders of life) I went over all the weight insults I’ve received in my head. Then I came to the conclusion—what in the world am I doing? I walked into my closet and picked out a shirt and checked the brand. Remember that store where the lady said they wouldn’t have my size? Well look here. A shirt with the brand name all over it. I got a little more hopeful. The next day, I went and tried on prom dresses. I looked at the pictures I took on my phone. Who says I can’t find a dress? And that night I stepped on the scale for the last time. 7 lbs was the result. Guess what? I didn’t give a flying large sized shirt, medium dress, or size 3 pants how much I weighed, because I knew I was healthy. Confidence—the faith to succeed. Optimism—the tendency to expect the best possible outcome; to wish to succeed; positive. It’s something I didn’t have. I didn’t have that personal trait that people could carry so well. Optimism†¦I never really understood the meaning. Especially when writing this speech. When heard about the speech, I froze. My mind flew back to 6th grade. The day I had to do my first speech. My mind was racing, saying things to myself like â€Å"I got this, man.I got this. I’m going to do this, I’m going to do great, this is going to be sweet, and†¦. oh god, oh god, I’m going to fail. I’m going to suck. † Those same things ran through my mind as I was writing this. But then I remembered that I COULD actually do this. I mean, how hard can it be? Standing in front of your classmates†¦being judged†¦on every move you make†¦okay, it’s not THAT serious. I realized that about a week ago. What am I worried about? This speech taught me something—with optimism, I can get determination. And with that determination, I can do great things, and even find a cute shirt in a size small.